#FindBetter: Monster’s promoted trend engages millions on Twitter
Millions on Twitter shared their stories and interacted with Monster.
By Monster Staff
On Monday, March 30, Monster sponsored the promoted trend on Twitter, using the hashtag #FindBetter, as part of our recently launched brand campaign. For the full 24 hours that day, millions were exposed to the brand and our message, with thousands engaging with our Tweets, our four primary stories, and even telling their own #FindBetter stories.
Weaving in the four inspirational videos of Jaci, Charles, Lucas and Allie that serve as the core of the campaign, Monster asked those on Twitter to also share their own Find Better stories.
Tell the world: Have you found a #job you love? Share it with #FindBetter and we'll RT your stories. pic.twitter.com/TTUEg82Qpe
— Monster (@Monster) March 30, 2015
They did in droves.
My career in the @USMC was the best job ever. The 2nd best is being a 6th grade teacher #FindBetter
— Olby Hughes (@olbyh) March 31, 2015@Monster an ABA therapist for children with autism! I love being able to help the kids learn
— Josh (@jmeanz) March 31, 2015@Monster Left a #job on the paradise of #Bermuda to start an orchestra for inner city youth in #Boston #FindBetter http://t.co/UsBy4J2Nc2
— Revolution of Hope (@Revofhope) March 31, 2015@Monster I use my sewing skills to make clothes for girls who have been rescued from sex trafficking&to have my own clothing line#FindBetter
— ★ Dєsígnєr Emα ★ (@JustDesignerEMA) March 31, 2015@Monster Training and Development Specialist! It's never a dull moment, and I'm constantly teaching and learning new ideas.
— Kerri Ryan (@KerriRyan_) March 31, 2015@Monster I'm a flight attendant! And I love what I do!
— ♡ M0H x 2 ♡ (@we_want_M0H) March 31, 2015A variety of people found the hashtag inspirational. They contributed with a blend of motivational quotes and thoughts. Some found inspiration directly from one of our four original campaign stories.
"Never let your fear decide your fate" - Allie Knight #truckdriver @Monster #FindBetter https://t.co/d7xgr7W5sR via @YouTube
— Ru Flores (@RuFlores6) March 23, 2015You can #FindBetter. Allie, Charles, Lucas and Jaci did.
Start your path today: http://t.co/6bM2Xbvijx pic.twitter.com/7clhY2RwSB
— HOW TO WEIGHT LOSS (@HOWTOWEIGHTLOS3) March 30, 2015Others simply felt moved to share.
The Sky is never the limit
Reach past the moon and stars 🌟
Your worth, your beauty, your strengths, & your talents #besomebody #FindBetter
— crystal dillon (@luvsmilelaugh) March 31, 2015Never give up on your #dreams! Don't just believe in your potential; make it happen! #FindBetter #makehappy #livedance #lovelife #bereal
— Anastassia Ballroom (@ABallroom) March 31, 2015#FindBetter Look Within yourself and you will find that you can do anything and not be afraid.
— Tamyara Brown (@tamluvstowrite) March 30, 2015NEVER settle you will always #FindBetter
— Tisha (@TishaAnnice) March 30, 2015I work everyday to be better in my job & I try to strive for the best it's not easy but it's also not impossible to make it work #FindBetter
— Liz (@rose7913) March 30, 2015The trend was so widespread and meant so much to so many that a handful of companies and organizations got involved with the message.
What's the best job in all of golf? No reason it's not yours... #FindBetter @Monster
— publicgolf (@publicgolf) March 31, 2015You need to #FindBetter talent to take on your competition. #startup #smallbiz #hr
— Startup Chucktown (@StartChucktown) March 30, 2015Stop settling. Don't you and your colleagues deserve better coffee? http://t.co/dUTxzNrHfc #FindBetter pic.twitter.com/VACBLrU0Xq
— Joyride Coffee (@joyridecoffee) March 30, 2015And at the end of the day, a few people thanked Monster for the 24-hour promotion of positivity.
@Monster Thank you for the great hashtag! #FindBetter #CarltheCaveman #paleo #paleolife… https://t.co/7AnnDmd5jL
— The Paleo Diet Bar (@CarltheCaveman) March 30, 2015Loving @Monster 's #FindBetter campaign, very inspirational.
— Rsy (@rsys1) March 31, 2015