#LASHRM13: Jennifer McClure, on the Future of HRChallenging human resources professionals to be curious, determined, innovative and disruptive, HR veteran Jennifer McClure told the attendees of 2013 Louisiana SHRM conference in Baton Rouge that they can develop a competitive advantage by building strong business acumen and in-depth business knowledge. McClure, an HR practitioner for nearly two decades, gave an afternoon keynote speech earlier this week at the conference. She advised HR professionals to become big-picture thinkers, embracing strategy development and execution, organization development, decisionmaking, teamwork, business ethics and technology knowledge. McClure has worked as a recruiter, executive coach, HR generalist and HR specialist. She is the founder and owner of Unbridled Talent LLC, which consults with businesses on growth and problem-solving. In her speech, she outlined four objectives for HR professionals:
- Know thyself. Understand how your company makes money. McClure recommended immersing yourself in data and becoming a data analyst. Use that data to find out who it targets, what the company needs to do better and what your company needs more of. Make sure you know whether your measurements are past-focused or future-focused.
- Think strategically. “Being strategic is not a noun,” McClure said. Become a problem-solver, learning trends and how those trends can affect your business.
- Solve business challenges. McClure encouraged HR professionals to rethink their methods and create new, innovative models and procedures. When solving problems, ask “why.” Get to the root of the issue and be willing to “blow up” old processes. Question the systems in place and then invent a better way to do them, she advised.
- Influence change. McClure urged HR professionals to stop trying to manage change and instead to start embracing it. Smart HR professionals need to think about how they can influence change in their organization, she said.