4 Steps to Create Powerful Personal Branding
by YEC, published 02/14/2013
- Take control of your online identity. Start by registering your name online. If you can’t snag a dot-com address, think of getting a .me, .net or try using your middle name or nickname. Sign up for the social networking sites that you feel most comfortable with, such as Twitter, Facebook, LinkedIn to secure your identity with them. I personally only use Twitter on a regular basis since it works best for my needs. Your results may vary.
- Identify your area(s) of expertise. Determine what you’re good at. There are probably 1 million other people in the world that would like to know what you know about your area(s) of expertise.
- Identify your passion(s). Once you know what you’re passionate about, is there overlap between your area(s) of expertise? This is the goldilocks zone, and should be the focus of your online identity. Your other areas of expertise may not be your passion, but can be supplemental to your primary passion area. Having passion about something is going to give you the motivation to keep current with your online identity.
- Develop a professional online presence. Take your passion and develop an online identity around it, with specific areas of expertise sprinkled throughout. This will help you build credibility, establish yourself as an expert, and allow your passions to shine through so people get to know the true you. The key words here though are “professional online presence.” Too many times, people throw up a shoddy website that they built themselves. This can have the opposite effect! Even if you’re an expert in online marketing or Web design, sometimes it’s best to have a third party help you with this, as there may be areas you could overlook. Abraham Lincoln put it best: “He who represents himself has a fool for a client.”