Introducing Project You: using data science to fuel self-discovery and career advancement
A digital experience built to help millennials find better.
This post is written by Ted Gilvar, Chief Marketing Officer at Monster.
It’s more than just talk that the millennial generation approaches their careers differently than past generations. The social, technological and environmental forces that have shaped their outlook on life and work are profound. Sprinkle in a protracted global recession and you have a recipe for a disconnect between a generation of job seekers and potential employers.
At Monster, we wanted to help develop new ways for millennials to approach their careers. Our research showed that they want experiences that provide concrete utility. In that vein, we have unveiled Project You, a digital destination at the nexus of data science, social media and mobile that acts as a virtual mirror to help this generation.
Project You is a platform that is meant to grow with its audience, and help users reflect on their relationship with work. The experience, aimed at millennials but useful for job seekers of any age, launches with 35 data-driven questions and four modules that provide insight by comparing individual results with their peers and offering tools and resources to better navigate the workplace and the job hunt.
Moreover, the experience is responsive, intuitive, and actually fun.
The data that drives Project You
Project You’s data-driven design is also influenced by Jean M. Twenge, professor of psychology at San Diego State University. Twenge is renowned for her study of the millennial generation and author of “The Narcissistic Epidemic: Living in the Age of Entitlement.” Her insight provided a backbone for Project You, as she’s uniquely tapped in to the mindset of the millennial and how work, life and satisfaction coalesce.
We also worked with Brad Smith — an advanced doctoral student at Columbia University, leading millennial expert, and a millennial himself — to devise many of the 35 questions currently available, such as:
- How much nature can you see from your regular spot at work?
- How meaningful is the work you do for your job?
- How satisfied are you with the number of vacation days you have?
- How often do you get to do what you do best every day at work?
The questions help explore the idea that work and life are intertwined, and allow users to see how their responses stack up to others.
So why did we build this?
We built Project You because it gets to our core mission: helping people find better. Ultimately, we want every person who engages with this experience to walk away armed with new knowledge about themselves and the pursuit of a meaningful career.
So whether Project You gets you to use green pen a little bit more, finally take that first step toward a new job, or unlock the power of your extended social connections, we hope it reminds you to always keep your focus on a better you.