10 common cover letter mistakes to avoid
Do you want your cover letter to deliver a terrific first impression? Then make sure it doesn't contain any of these 10 common cover letter mistakes.
Your cover letter is the first thing employers see when they open your materials. Avoid these 10 mistakes, and make your first impression a good and lasting one.
Mistake No. 1: Overusing 'I'
Your cover letter is not your autobiography. The focus should be on how you meet an employer's needs, not on your life story. Avoid the perception of being self-centered by minimizing your use of the word "I," especially at the beginning of your sentences.
Mistake No. 2: Using a Weak Opening
When writing a cover letter, job seekers frequently struggle with the cover letter's opening This difficulty often results in a feeble introduction lacking punch and failing to grab the reader's interest. Consider this example:
- Weak: Please consider me for your sales representative opening.
- Better: Your need for a top-performing sales representative is an excellent match to my three-year history as a top-ranked, multimillion-dollar producer.
Mistake No. 3: Omitting Your Top Selling Points
A cover letter is a sales letter that sells you as a candidate. Just like the resume, it should be compelling and give the main reasons you should be called for an interview. Winning cover letter tips include emphasizing your top accomplishments or creating subheadings culled from the job posting. For example:
Your Ad Specifies: Communication skills
I Offer: Five years of public-speaking experience and an extensive background in executive-level report.
Your Ad Specifies: The need for a strong computer background.
I Offer: Proficiency in all MS Office applications with additional expertise in Web site development and design.
Mistake No. 4: Making It Too Long
If your cover letter exceeds one page, you may be putting readers to sleep. A great cover letter is concise but compelling, and respects the reader's time.
Mistake No. 5: Repeating Your Resume Word for Word
Your cover letter shouldn't regurgitate what's on your resume. Reword your cover letter statements to avoid dulling your resume's impact. Consider using the letter to tell a brief story, such as "My Toughest Sale" or "My Biggest Technical Challenge."
Mistake No. 6: Being Vague
If you're replying to an advertised opening, reference the specific job title in your cover letter. The person reading your letter may be reviewing hundreds of letters for dozens of different jobs. Make sure all the content in your letter supports how you will meet the employer's specific needs.
Mistake No. 7: Forgetting to Customize
If you're applying to a number of similar positions, chances are you're tweaking one letter and using it for multiple openings. That's fine, as long as you customize each letter. Don't forget to update the company, job and contact information -- if Mr. Jones is addressed as Ms. Smith, he won't be impressed.
Mistake No. 8: Ending on a Passive Note
When possible, put your future in your own hands with a promise to follow up. Instead of asking readers to call you, try a statement like this: I will follow up with you in a few days to answer any preliminary questions you may have. In the meantime, you may reach me at (555) 555-5555.
Mistake No. 9: Being Rude
Your cover letter should thank the reader for his time and consideration.
Mistake No. 10: Forgetting to Sign the Letter
It is proper business etiquette (and shows attention to detail) to sign your letter. However, if you are sending an email cover letter and resume, a signature isn't necessary.