5 In-Demand Retail Marketing Jobs

Technology is at the heart of retail marketing efforts these days. Retailers are focusing on social media, email and mobile marketing efforts to reach new customers and keep old ones engaged. Creating and sharing great content is also essential to those efforts.

If you’re tech savvy or have strong writing skills, one of these in-demand retail marketing jobs might be a good fit for you.

Inbound marketers and content managers

Inbound marketers and content managers are some of the most in-demand retail marketing jobs, says Ian St. Clair, senior SEO specialist at Clicks and Clients. Strong writing skills and SEO experience are helpful for landing one of these roles.

Email marketers

Once you’ve purchased something, chances are you’ll be put on an email list for future offers — and someone has to write those emails. “If you look at the retail marketing strategies for the major retailers today, they're extremely reliant on email,” says Brett Farmiloe, founder of Markitors. “Most brands we work with send out 25 emails a month to subscribers.”

Email marketers may write the copy for emails retailers send out to customers, examine analytics and oversee targeting campaigns. Writers who can create unique product descriptions and develop engaging copy for email marketing campaigns are in demand, Farmiloe says. “Keeping the copy fresh and on point with the brand is invaluable in today's retail marketing environment.”

Direct response marketers

Online advertisements require a different strategy than those that appear in newspapers or on TV. Direct response marketers in the retail industry manage ad campaigns attempt to acquire new customers or reengage old ones through Facebook, Twitter, mobile and pay-per-click ads, says Sandra Rand, director of marketing at OrionCKB, which serves e-commerce clients.

“These jobs are in high demand because direct advertisers and brand managers alike are being forced to justify their budgets,” Rand explains. “Everybody wants to know which ad campaigns not only moved the needle, but drove legitimate sales and return on investment.”

UX/UI managers

People in these positions manage the user experience and interface on retail websites. With a strong focus on omnichannel distribution, retailers are looking for candidates who have an eye for the customer experience with an emphasis on digital, says Lisa Ritchie, vice president of human resources at Match Marketing Group. “Candidates need to be forward thinking about the customer experience from start to finish.”

Mobile developers and designers

“With the average consumer moving towards digital, Web and mobile to make their purchases, retailers need to adapt to the trends of the shopper,” Ritchie says. Mobile developers and mobile designers with skills and experience in front-end development, digital strategy, brand management and e-commerce are vital to creating meaningful mobile experiences for consumers.