Career Spotlight: Digital Entertainment Producer and Writer for Boston.com
“There's a lot of stuff going on in the world and it's easy to get caught up in all of it when you're a digital writer”
Remember books? They were like Kindles and tablets, but made of paper, which comes from trees. People printed words on sheets of paper and bound them together and sold them in buildings called bookstores. Some good people even filled shelves of them in their homes.
It’s true. Perhaps no industry has changed more in the last 10 to 15 years than publishing. With written word migrating to the web faster than geese headed south, self-publishing has taken flight and a new blog is born every half a second. People have a lot to say.
From a content producing perspective, the challenge is clear: how do you make your content stand out?
So what’s the trick?
According to Wright, there are a few things that really matter, but in the end it comes down to the writer’s voice.
“If a piece doesn't have unique voice, it won't be shared,” Wright said. “A few other things that can help include the presence of unique photos, having SEO-driven headlines and adding multimedia elements such as videos and interactive graphics to the story.”
All good, but these elements don’t just come together by themselves. A digital content producer must be many things. That is to say, multitasking is a requirement.
Wright’s responsibilities include staying on top of what’s trending online, publishing social media updates and content for the site, copyediting her peers’ material, and perhaps most importantly, “finding stories which can be written in a way that will be unique to the digital sphere,” she said.
“If I couldn't pick up where I left off after pressing pause on a project, I would be in a mess at the end of the day,” Wright admits.
In a word, someone interested in working in the media and publishing industry must possess this, said Wright: “Drive.”
Information is becoming more readily available and the social media engine churns without pause. What deserves coverage? What is news and what isn’t? What will perform well? When should you publish the story? These are often not easy questions to answer, yet are critical to not only the writer’s personal brand but also the reputation of the company for which they represent.
“There's a lot of stuff going on in the world and it's easy to get caught up in all of it when you're a digital writer,” Wright explains. “I do my best to decipher what will work best for my website and then try to identify if it's news that I am responsible for writing. That way, I don't get swept up in the ‘I need to cover everything’ frenzy.”
Whether in social media updates, written content for articles or accompanying visual aids, the old adage quality over quantity should be kept close. But as the quantity of content published online may dilute the quality, so too does it provide a channel through which amazing stories are told every day.
What Wright enjoys most about working in the media and publishing industry is being able to tell and share people's stories that otherwise might not be heard. And that is something certainly worth working for.
Browse Boston Globe Media jobs and apply today with Monster!
Monster Wants to Know: What career would you like to see featured? Share with us in the comment section.