Associate Manager, Multicultural Marketing
Pizza Hut is seeking an Associate Manager, Multicultural Marketing to join the advertising team. The ideal candidate is brand storyteller with curious mind and a deep understanding of the African American & Latinx cultures. This candidate can seamlessly move between influencing high-level strategic planning and driving tactical execution in a fast-faced marketing environment. This role will require the ability to build and present recommendations early in the planning process for total market work while simultaneously owning dedicated content strategy and execution for Spanish language TV and other audience-specific work. This leader will also need to be an influential peer to manage competing priorities among various channels and workstreams, advocating for an inclusive approach for multicultural consumers. In addition to a relentless passion for understanding cultural trends and strong creative eye, this candidate will have knowledge of the media landscape to influence partners and emerging platform opportunities.
- Work closely with internal cross-functional and multiple agency partners to inform strategy and tone from briefing to marketing campaign execution through a multicultural lens
- Develop recommendations for innovative engagement tactics with AA & Latinx audiences, emerging partners, and culture influencers.
- Relentless monitoring and reporting of multicultural media/creative/competitive analytics to inform on-going cross-channel optimizations and report out to internal stakeholders
- Collaborate with Media, PR and CRM teams for calendar and initiative alignment
- Communicate work for leadership and cross functional entities for alignment
- Manage multicultural agency relationship and associated budgets
- Lead and contribute to agile, special projects in parallel to executing against evergreen content strategy with team
- Be proud steward of brand storytelling, identifying opportunities to refine/enhance based on brand positioning and ever changing digital world
Education: Bachelor's Degree
Must be fully vaccinated by January 3, 2022, subject to reasonable accommodation as required by law. Proof of vaccination required.
- Positive, solution-oriented mentality
- 5+ years of content marketing experience, at least 3 years specifically in multicultural or diversity marketing
- Experience evaluating marketing content based on brand positioning/guidelines and providing actionable feedback based on objectives
- Deep passion and awareness of cultural trends to bring froward within marketing approach
- Challenger mentality - willingness to poke holes in general market strategies to better adapt to multicultural audiences
- Measurement focused, ability to craft consumer data into a story
- Agency management; strong communication skills to work cross functionally & with various agency partners
- Problem solving mentality, ability to bring forward solutions when faced with hurdles with little supervision. Strong sense of urgency and accountability.
- Willingness and ability to complete tasks thoroughly and accurately in a fast-paced environment
- Spanish fluency, written and verbal, a plus.
- QSR or agency experience a plus
- Must love pizza.
About the Company
As a global leader in the restaurant industry, Pizza Hut makes hungry customers happy while cultivating a fun, supportive culture among team members. When you join the team, we invest our resources in your personal success, and with a wide range of opportunities for growth and locations all over the country, the possibilities are only as limited as your drive. Here you can become your best, make friends, and have fun. Take your next step and live Life Unboxed!
Pizza Hut and our franchise partners’ values challenge and inspire us to elevate the Pizza Hut brand and culture while championing the customer experience. In everything we do, in everything we are, we will always feed more possibilities and help you become your best, make friends, and have fun.
The Pizza Hut brand has a long history of firsts – the first national chain to offer online delivery ordering, the first pizza delivery to outer space, a world-record setting delivery to the summit of Mt. Kilimanjaro – and we’re not slowing down any time soon. Pizza Hut is always looking for ways to innovate processes and deliver an even more exceptional service and product.