We are seeking a skilled Digital Marketing Analytics Strategist to support Government Programs and M&R acquisition portal marketing efforts, focusing on broker, portal, and consumer acquisition experiences.
Primary responsibilities include acting as a thought leader to promote data-driven decision-making, designing reports and dashboards, collaborating on measurement plans, optimizing campaigns and user experience, and transforming processes to leverage insights.
Qualifications include 8+ years in analytics strategy, 5+ years working with MarTech tools and digital data sources, expertise in Adobe Experience Platform products, proficiency in Power BI, and strong storytelling skills for executive presentations. Experience in healthcare, government programs, and consumer acquisition marketing is preferred.
Skills required encompass digital marketing, analytics, cross-functional collaboration, and project management. No background check or drug screen is required.