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Digital Marketing Measurement Lead (Incrementality Analytics & Media Effectiveness)

US Tech Solutions, Inc.

New York, NY

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JOB DETAILS
SALARY
$87–$87 Per Hour
JOB TYPE
Temporary, Contractor, Full-time
SKILLS
Analysis Skills, Benchmarking, Best Practices, Brand Marketing (Branding), Business Intelligence Software, Campaigns, Computer Networks, Data Analysis, Data Collection, Data Mining, Data Sets, Data Visualization, Economics, Establish Priorities, Experiment Design, Looker, Market Analysis, Market Research, Marketing, Marketing Campaign, Marketing Software, Mathematics, Media Buying and Planning, Media Campaigns, Metrics, Online Marketing, Process Development, Risk Analysis, SQL (Structured Query Language), Statistical Modeling, Statistics, Storytelling, Technical Strategy, Test Design, Test Plan/Schedule, Testing, Web Analytics, Web/Electronic Surveys
LOCATION
New York, NY
POSTED
7 days ago
Hybrid

Job Description:
  • In this role you will drive key measurement and analytics programs that deliver a scaled impact for Marketing across media campaigns.
  • You'll define problems, develop metrics, extract data and communicate results into recommendations that enable decision-making and drive business impact.
  • You will own measurement and define milestones, provide direction for agencies/vendors, delegate, prioritize, plan, and direct a group of people to drive the project to completion.
  • As a Marketing Analyst you will be seen as an expert within our team on all things that relate to media incrementality, web analytics and digital measurement methodologies.
  • On a more day to day basis, you will play a strategic and technical role in driving all things marketing analytics, with a strong focus on the incremental impact of marketing dollars.

Responsibilities:
  • Use your knowledge of data analytics to develop solutions for marketing challenges, while also uncovering opportunities for measurement and optimization to push brand and performance marketing to the next level.
  • Build measurement plans, tracking requirements, reporting, metrics and benchmarks for our largest campaigns to understand the incremental impact of our marketing dollars. (e.g. conversion lift tests, matched market analyses, and brand lift studies).
  •  Analyze campaign results and report the media effectiveness across all stakeholder groups.
  •  Develop processes to ensure all stakeholders align and understand how we determine campaign success.
  •  Conduct meta-analysis, find best practices and bring and surface opportunities and risks otherwise not identified to senior stakeholders.

Experience:
  • 5+ years of experience as a marketing analyst using statistical techniques (e.g., hypothesis development, designing tests/experiments, and significance testing).
  • Experienced in campaign Brand or Conversion lift measurement and using analytical insights to guide media planning and/or experience working in digital marketing: Analytics, Performance incrementality geo experiments (Match Market tests).
  • Well versed at using data for storytelling and presenting complex research findings to both technical and non-technical audiences.

Desired experience:
  • Experience with data mining principles and querying large, complex data sets (e.g., using SQL for collecting data from multiple data systems).
  • Experience with data visualization (e.g., Looker or equivalent BI tool). Knowledge of statistical modeling techniques: e.g. Regression analysis (Linear, Logistic, Ridge).
  • Experienced in market research principles (e.g. sampling, question wording, bias) as well as analysis of survey data (e.g. data segmentation and conjoint analysis).
 
Skills:
  • Marketing Analytics & Campaign Measurement
  • Statistical Analysis & Testing
  • Digital Marketing Tools & Platforms
  • Data Storytelling & Communication
  • Project & Stakeholder Management
 
Education:
  • BA/BS in Maths / Statistics / Engineering / Research Methods/ Economics or other quantitative field.
 
About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com.
 
US Tech Solutions is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
 

About the Company

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US Tech Solutions, Inc.

US Tech Solutions is a global firm supplying IT services, on-demand talent sourcing and workforce management solutions. A certified Minority Business Employer, we are a partner to over 85 of the Fortune 500® across industries, delivering successful talent acquisition and governance programs since 2000. A global footprint, supplemented by local offices, means we’re small enough to care with the strength to deliver. We have a growing community of 9,000+ people on assignment and an active database of 23 million candidates. Partnering with USTECH SOLUTIONS brings on-demand talent within reach. With a client retention rate of 97%, US Tech Solutions has demonstrated the ability to consistently provide exceptional service. As a minority-owned business we’re proud to promote the values and rewards of diversity and inclusion. Diversity is a key component of our corporate culture, as evidenced by the fact that both our leadership team and broader workforce are highly diverse. We pride ourselves in our ability to attract and retain a diverse workforce that is a reflection of the needs of our clients and of the marketplace at large.
COMPANY SIZE
2,500 to 4,999 employees
INDUSTRY
Staffing/Employment Agencies
FOUNDED
2000
WEBSITE
https://ustechsolutions.com/