Director - Digital Marketing
Kforce Inc.
Garden City, NY
- Director of Digital Marketing will drive the development/delivery of email campaigns, dashboard analytics to support donor acquisition, retention and loyalty programs
- Oversee digital marketing team responsible for the daily operation of three websites
- Collaborate with the team to review email content including links, copy, layout and test forms prior to launch; Work closely with the Communications Team to integrate channels such as Google, Facebook, Meta and Partner Ad Networks into the campaign strategy
- Develop and execute comprehensive paid media strategies aimed at driving new donor acquisition
- Work with the Data Management Team to ensure accuracy, integrity, and security of customer data
- Work with team in conjunction with internal departments and external partners for assets, schedule of appeals, fundraising priorities
- As a Director of Digital Marketing, you will maintain and improve websites to support and optimize fundraising efforts as well as educate and promote mission and programs
- Manage the development of landing pages for fundraising and mission-driven events
- Manage budgets and accurately summarize and communicate the status of campaigns
Requirements:
- Degree in Marketing or related course of study
- 5+ years of nonprofit marketing experience with proven experience developing fundraising campaigns with measurable results
- Experience executing successful lead and donor conversion strategies
- Experience in executing digital fundraising campaigns, including sustainer, SMS/MMS, email, peer-to-peer, advocacy, events, list cultivation and integration with direct mail marketing campaigns
- Strong project management skills with the ability to handle multiple projects simultaneously
- Manage and improve online content, considering SEO/SEM and Google Analytics, etc.
- Superior verbal and written communications skills and ability to collaborate with team members
- Working knowledge of web languages and technologies including HTML, CSS, JavaScript, PHP, SQL, and XML/JSON
- Experience with Microsoft Office applications (Word, Excel, PowerPoint), WordPress, Basecamp, or similar project management software
- Experienced in coordination of digital marketing efforts with social media channels
- Mission driven mindset
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
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About the Company
Kforce Inc.
Kforce is a solutions firm specializing in technology, finance and accounting, and professional staffing services. Our KNOWLEDGEforce® empowers top companies to achieve their digital transformation goals. We curate teams of technical experts who deliver solutions custom-tailored to each client’s needs. These scalable, flexible outcomes are shaped by deep market knowledge, thought leadership and our multi-industry expertise.
Our integrated approach is rooted in 60 years of proven success deploying highly skilled professionals on a temporary and direct-hire basis. Each year, approximately 18,000 talented experts work with the Fortune 500 and other leading companies. Together, we deliver Great Results Through Strategic Partnership and Knowledge Sharing®.