Director of Marketing and Business Development

We are looking for a highly skilled Director of Marketing and Business Development to promote our advanced, world-class technology products and to drive new business development for the product line globally.

Please only apply if you have industrial equipment applications and/or industrial processing marketing experience. Marketing experience in the field of materials mixing applications is highly desirable.

The Director of Marketing function of this position focuses on communication, primarily with influencers, collection of information helpful for sales and for determining customer needs. The focus includes marketing communications, product management, and project execution.

The Director of Business Development function requires a strategic approach for finding new venues for sales and business expansion.

The ideal candidate will have extensive marketing experience and a comprehensive knowledge of branding. In addition, the candidate will have the ability to produce comprehensively written and well-illustrated marketing collateral and have the competence to effectively interact with clients on a regular basis.

The successful candidate shall be a high-tech-savvy manager with extensive experience in industrial product development, new product introduction, marketing, sales, and one who has the ability to effectively participate in business development.

Objectives of this Role

• Collaborate with management, the marketing team, and sales to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally.
• Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts.
• Identify and quantify new market opportunities for existing products and identify new product opportunities in existing and/or new markets.
• Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.
• Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the marketing and sales teams.
• Generate leads and develop new opportunities that produce business growth with a particular emphasis on developing and executing methods to generate additional, profitable revenue.
• Nurture relationships with key clients, develop new relationships, and expand the brand's presence. Responsibilities include tracking new trends, making product recommendations, and being a driving contributor to Resodyn’s long-term growth.
• Lead the development of our marketing plans working closely with clients, management, creative and content teams, and distribution partners to create an effective and efficient marketing strategy focused on growing audiences for our products and services.
• Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations.
• Manage conception, development, and implementation of marketing plans, strategies, and promotional programs to drive product interest and sales.
• Hold regular meetings with account managers to review pipeline, resolve challenges, present possible solutions, and provide ongoing training to ensure the team consistently performs above standard.
• Attend and/or participate in conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis.

Skills and Qualifications

• Bachelor’s degree in marketing, advertising, or communications.
• MBA preferred.
• 10 to 20 years of directly applicable experience.
• Successful track record in senior marketing roles and creating marketing campaigns.
• Excellent leadership, communication, managerial, and decision-making skills.
• Experience with digital and print marketing, content marketing, and social media marketing.
• Proven ability to understand complex equipment applications and clearly market them.

Benefits

• Personal Leave
• Paid Holidays
• Medical Insurance
• Life Insurance
• Flexible Benefit Plan
• Pension Plan, 401(k)
• Relocation allowance