Email Marketing Specialist
Email Marketing Specialist, Audience Development & Innovation
RedStream Technology is seeking an Email Marketing Specialist to join the Audience Development and Innovation team of a global management consulting firm. In this role, you’ll be responsible for developing and executing strategies and messaging to acquire, engage, and retain email subscribers. You will come up with innovative ways to attract new subscribers to our dozen curated newsletters and 30+ topical alerts. You will be responsible for revamping and elevating our already high-performing lifecycle trigger program, including onboarding and reengagement campaigns.
The email marketing specialist will have honed expertise in creating on-brand, accessible, compelling messages that build and sustain email audiences. You will have a keen understanding of email best practices and cutting-edge industry innovations, as well as deep familiarity with trends in the email marketing landscape. Using smart segmentation strategies and crisp copy, and working with designers to create engaging layouts, you’ll develop custom promotional emails and work with email editors to enhance traditional insights-based emails. You’ll work with newsletter editors, and the social media team to develop cross-promotional strategies among the mailing lists and channels, including paid media.
You’ll be deep in email analytics, helping pinpoint the best KPIs for different initiatives, tracking performance, and creating reports to relay progress to stakeholders. You’ll collaborate on a new always-on email testing program, applying learnings for continual improvement. You will stand up a new subscriber survey program, gaining actionable insights about our readers that will influence both our promotional campaigns as well as our insights-based messages.
•Proven experience developing compelling email campaigns to acquire and retain email subscribers
•Exceptional writing skills
•Expert at all aspects of email marketing strategy, implementation, and reporting
•Familiarity with reader survey approaches and email testing strategies
•Proficiency with enterprise email marketing platforms
•Exceptional project-management and organizational skills
•Familiarity with general business concepts
•Positive attitude and team orientation
•Ability to work independently in a low-structure environment and to deal with ambiguity
Required experience and education
•5+ years of professional experience as an email marketer at an English-language publication or media organization with a large, growing email subscriber base; some experience in a professional-services setting a plus
About the Company
RedStream Technology is an IT staffing company. Our Mission is to help clients meet their business goals more effectively by hiring a diverse, creative, business-savvy team.