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Google Ads Associate at Remote

Apptad Inc

NULL, CA(remote)

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JOB DETAILS
SALARY
$35–$43
SKILLS
A/B Testing, Accounting, Advertising, Analysis Skills, Bidding, Budget Management, Business Intelligence Software, Business-to-Business (B2B) Marketing, Campaigns, Copy Writing, Data Analysis, Datasheets, Finance, Financial Services, Google Analytics, Google Search Engine, Keyword Research, Marketing, Microsoft Bing Search Engine, Multitasking, Network Performance/Analysis, Performance Analysis, Performance Management, Performance Tuning/Optimization, Process Improvement, Quantitative Analysis, Reporting Skills, Research Skills, Salesforce.com, Search Algorithms, Search Engine Marketing (SEM), Software as a Service (SaaS), Tableau, Trend Analysis, YouTube
LOCATION
NULL, CA
POSTED
2 days ago
Role:Google Ads Associate
Location: Remote
Experience level: Mid-senior
Experience required: 5 Years
Education level: All education level
Job function: Marketing
Industry: Financial Services

Position Summary:

  • We're looking for a data-driven, highly motivated Google Ads Contractor.

What you'll be doing:

  • Help manage the day-to-day of BILL's Google Ads accounts (Search, Display, Performance Max, Display and YouTube), optimizing for lead and pipeline generation
  • Identifying trends in our own data, utilizing tools like platform data, Salesforce, and Tableau, as well as in the market, to optimize spend and performance-based insights
  • Spending time in accounts setting up and optimizing campaigns, ad groups, keyword lists, negative keywords, bidding strategies, ad copy, ad assets/extensions, A/B tests, and more
  • Assisting other paid managers in various paid platforms by executing tasks, campaign maintenance, pulling data, analyzing reports, and enhancing performance
  • Help oversee campaign budgets and performance for all paid search advertising channels
  • Staying up to date on Google Ads product releases, betas, algorithm updates, and search marketing trends in the industry that can benefit advertising channels
  • Analyzing reports, search term data, performance trends, and recommending the necessary changes to work towards improving performance

Qualifications:

  • Minimum 3-5 years of experience managing Google Ads and other paid search accounts (e.g., Microsoft/Bing Ads)
  • Practical knowledge and understanding of the Google Ads platform and Google Ads Editor, including how to set up campaigns, conduct keyword research, and strategize
  • Analytical and quantitative skills; bias towards data-based decision making
  • Excel/Google Sheets experience in data manipulation and analysis
  • Experience with Google Analytics (GA4)
  • Experience in landing page optimization, ad copy writing, and A/B testing to drive conversion improvements
  • Ability to multitask, balance, and juggle responsibilities in a fast-paced environment
  • Willingness to assist on different projects, accounts, and campaign needs

To stand out:

  • Experience specifically in B2B marketing - ideally SAAS
  • Experience in FinTech or the financial/accounting industry
  • Experience with Enterprise reporting and BI tools - especially Tableau

Must Have:

  • 3 5 years of direct hands-on experience managing Google Ads accounts, including Search, Google Display Network, Performance Max, and YouTube campaigns focused on lead and pipeline generation.
  • Practical knowledge of Google Ads platform and Google Ads Editor including campaign setup, keyword research, and bidding strategies
  • Strong analytical and reporting experience using campaign data, platform reporting, Google Analytics (GA4), Excel, or Google Sheets.

Nice to Have:

  • Experience with Microsoft/Bing Ads
  • B2B marketing experience, ideally within SaaS
  • Background in FinTech or the financial/accounting industry

About the Company

A

Apptad Inc

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