Growth Marketing Specialist - Meta

Scale AI is a leading provider of AI solutions, helping businesses across various industries leverage the power of artificial intelligence to transform their operations. Our mission is to accelerate the development of AI applications by providing high-quality data and infrastructure.

We're a fast-growing company with a global presence, and we're looking for a talented Growth Marketing Specialist to optimize our paid acquisition efforts on Meta (and other new social channels) and source contributors worldwide.

About the Role

As a Growth Marketing Specialist focused on paid acquisition, you will play a critical role in driving the growth of our global contributor base. You will work with members of the growth marketing team, responsible for setting up, managing and optimizing campaigns across Meta (and potentially other similar social channels that we pilot). You will have a deep understanding of the Meta platform, with a proven track record of setting up, managing and optimizing multiple campaigns on Meta. You will also contribute actively to managing our account and partner relationships with the Meta platform to improve our processes and campaign performance.

This opportunity is for a fully-remote contractor position.

Responsibilities

• Campaign Management: Work with regional growth marketing leads across different regions to set up and manage paid advertising campaigns on Meta to acquire contributors worldwide.
• Platform Expertise: Possess in-depth knowledge of Meta Ads platforms, including campaign setup, targeting, bidding strategies, ad formats, and reporting.
• Performance Optimization: Continuously analyze campaign performance, identify areas for improvement, and implement A/B testing strategies to optimize key metrics (e.g., conversion rates, cost per acquisition).
• Process Design: Help build strong internal processes for setting up, managing and reporting on campaigns on Meta.
• Reporting and Analysis: Track and analyze key performance indicators, providing regular reports and insights to the growth marketing team and leadership.
• Stay Informed: Keep up-to-date on the latest trends and best practices in marketing on Meta.

Qualifications

• 2-3+ years of experience in managing paid marketing campaigns on Meta and other channels (strong focus on experience with Meta).
• Understanding of campaign management, targeting, bidding strategies, and performance optimization techniques on Meta.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Comfortable managing multiple campaigns on Meta.
• Experience working with ad platform account managers/partners.

About Us:

At Scale, we believe that the transition from traditional software to AI is one of the most important shifts of our time. Our mission is to make that happen faster across every industry, and our team is transforming how organizations build and deploy AI. Our products power the world's most advanced LLMs, generative models, and computer vision models. We are trusted by generative AI companies such as OpenAI, Meta, and Microsoft, government agencies like the U.S. Army and U.S. Air Force, and enterprises including GM and Accenture. We are expanding our team to accelerate the development of AI applications.

We believe that everyone should be able to bring their whole selves to work, which is why we are proud to be an inclusive and equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability status, gender identity or Veteran status.