Location: NYC (but remote until TBD)
At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.
Disney Streaming Services is a business unit within The Walt Disney Company’s Direct-to-Consumer and International (DTCI) segment that oversees all consumer-facing digital video subscription services across the company. Disney Streaming is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service, programmed in conjunction with ESPN; the Disney+ SVOD service; and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Its core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location.
The Customer Acquisition team is tasked with driving new subscriber growth to Disney Streaming Services. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.
Note: this is a full-time role where the required work week is Thursday-Monday
+ Be responsible for acquisition tactics, and team management, during peak events covering consistent Saturdays & Sundays and working an off-peak schedule (Thurs-Mon)
+ Oversee and develop direct reports, mentor, and educate on the latest cross-channel paid media advancements
+ Oversight of paid media strategies to drive subscriber acquisition, conversion & efficiency
+ Oversee strategy, campaign structure, and optimizations cross-channel (search, social, display, video)
+ Develop and ensure implementation of paid media strategy across existing channels & platforms (i.e. Google Ads, Apple Ads, Programmatic, Video, Facebook, Twitter, Snapchat, etc.)
+ Maintain expertise on campaign & bid management
+ Optimize across media campaigns to meet or exceed strict direct response goals
+ Optimize budget across programmatic, paid social, and paid search placements to deliver positive return on marketing spend on peak hours/weekend days
+ Work on tune-in events for major sporting events on weekend days to ensure ample coverage for real-time optimizations across paid media
+ Contribute to strategy, campaign structure, paid media optimizations, and ad content (including strategic recommendations on creative content and messaging)
+ Develop bidding strategy and rule development for efficient spending and optimization
+ Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
+ Full Time role but must work consistent weekends (Thursday – Monday schedule)
+ 5-7+ years cross-channel paid media experience
+ Certification in Google Ads and Microsoft Advertising preferred
+ Deep knowledge of & mastery of social platforms (Facebook Blueprint, Twitter Flight School, etc.) preferred
+ Experience with 3rd party social campaign management platforms (i.e. Sprinklr, 4C’s)
+ Hands-on keyboard, executional experience in DoubleClick (DCM, DV360, Search 360)
+ Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
+ Must have experience with direct response campaigns
+ Highly skilled in all Microsoft Office Products especially Excel
+ Ability to strategically assess opportunities and make data driven decisions resulting in tangible improvements in performance
+ Flexibility & ability to work in a fast paced and dynamic environment
+ A strong communicator with a can-do, positive attitude and a strong desire to get things done
+ Sense of humor and desire to have fun!
Job ID: 771667BR
Location: New York,New York
Job Posting Company: Direct-to-Consumer and International
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