Marketing Analytics Lead
Flagstar Bank
Atlanta, GA
Position Title
Marketing Analytics Lead
Location
Atlanta, GA 30305
Job Summary
JOB SUMMARYFlagstar’s Client Insights & Analytics Team leverages cutting-edge analytics and modern data platforms to unlock actionable insights to make smarter decisions that balance business outcomes with customer needs. We’re seeking a strategic, hands-on Marketing Analytics Lead to join our Client Insights & Analytics Team at Flagstar. In this role, you'll independently drive analysis, reporting, and data visualization that power smarter marketing decisions. You’ll partner with cross-functional teams to uncover insights, guide performance optimization, and help shape marketing strategy.
Pay Range: $84,878 - $112,463 - $140,049
Job Responsibilities:
JOB RESPONSIBILITIES
- Develop and deliver high-impact analyses, dashboards, and reports to track marketing performance, campaign ROI, funnel metrics, and customer behavior.
- Build intuitive, self-serve visualizations using tools like Power BI to support marketers in tracking their KPIs.
- Develop and maintain scalable data models, ensuring data integrity and accuracy in reporting.
- Serve as a trusted analytics advisor to marketing leaders and channel owners, providing data-driven recommendations to optimize campaigns and programs.
- Contribute to the development of measurement frameworks, attribution models, and marketing mix optimization.
- Lead/participate in cross-functional collaboration with data engineering, digital, and product teams to ensure analytics solutions are scalable and aligned with business needs.
ADDITIONAL ACCOUNTABILITIES
- Performs special projects, and additional duties and responsibilities as required.
- Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and complete required compliance trainings. Accountable to maintain compliance with applicable federal, state and local laws and regulations.
JOB REQUIREMENTS
Required Qualifications:
- Education level required: Undergraduate Degree (4 years or equivalent).
- Minimum experience required: 7+ Years of hands-on experience in marketing analytics, data visualization, or related roles.
- Hands on experience in modern data architecture and data modeling.
- Experience with cloud data platforms (Snowflake, AWS, Azure, or GCP) and data transformation tools.
- Strong programming experience in SQL, Python or R.
- Proven experience with one of the BI tools (Power BI, Tableau, QlikView, etc.).
- Proven ability to lead cross-functional workstreams and manage projects independently.
- Solid understanding of marketing funnels, digital metrics, and campaign performance measurement.
- Experience with Adobe Analytics, Google Analytics, or other clickstream data collection tools.
Job Competencies:
- Strong communication and presentation skills.
- Excellent stakeholder management skills.
- Advanced knowledge of data warehouse and data governance.
- Advanced technical and analytical skills.
- Strong strategical planning skills.
- Physical demands (ADA): No unusual physical exertion is involved.
Flagstar is an equal employment employer.
About the Company
Flagstar Bank
On December 1, 2022, New York Community Bank (NYCB) and Flagstar Bank joined together to become one company. Today, New York Community Bancorp, Inc. is the parent company of Flagstar Bank, N.A., one of the largest regional banks in the country. The company is headquartered in Hicksville, New York.
At June 30, 2024, the company had assets of $119.1 billion. We operate over 400 branches across 10 states, including a significant presence in the Northeast and Midwest and locations in high growth markets in the Southeast and on the West Coast. Flagstar Mortgage operates nationally through a wholesale network of approximately 3,000 third-party mortgage originators.
We believe in cultivating a diverse, inclusive, and respectful workplace that engages employees, broadens perspectives, and encourages teamwork. We hire people who represent the talents, experiences, backgrounds, and diversity of the communities we serve. Together our goal is to deliver a new energy in banking to our customers, opening new doors for financial and personal success. Customers will have access to a broad spectrum of technology, products and services—all with a shared customer-first approach. Relationships are at the center of all that we do, enhanced by our commitment to delivering local market expertise, personalized solutions, and a long-standing focus on strengthening our communities. Follow us on LinkedIn to stay up to date on news and updates, new hires, community initiatives, access to our collective insights, and banking industry updates that you need to know..