Marketing Manager
Maximus
Birmingham, AL
Be part of something great
Maximus is a global organisation that specialises in providing health and employment services to millions of people every year. Here in the UK we employ around 5,000 people across the country to deliver services that have a profound impact on people's lives. From assessments and health services to employability programmes and specialist support, we do work that matters with people who care.
Responsible for creating and delivering marketing plans and activity in line with the UK marketing strategy and to agreed budget ensuring best ROI and performance metrics.
- Lead a team of marketing, digital and other professionals to deliver contracts across multiple geographies. Manage development plans, mentor and coach direct and indirect reports 25%
- Proof and approve engaging, creative copy and design briefs for a range of materials underpinned by behavioral science 10%
- Draft, deliver and approve marketing plans and activities in line with UK marketing strategy, whilst adhering to commissioner/client requirements 15%
- Oversee pro-active, cross-channel communications campaigns to support sales/referral generation 15%
- Manage and oversee digital marketing activity, online, paid and social 15%
- Evaluate marketing and campaign activity to determine impact and ROI. Presenting performance results and updates at monthly meetings 10%
- Draft and approve complex profiling and mapping plans to understand audiences and customer journeys 10%
Qualifications & Experience
- Educated to at least degree level or equivalent, in a marketing, communications or English related discipline
- Strong, strategic marketing experience
- Experienced leader, who will lead multi-disciplinary teams over different geographies
- Experience of digital marketing activity particularly paid social/ppc and seo
- Managing budgets, commissioning goods and monitoring spend
- Extensive copywriting experience (ideally with a copywriting qualification) and of drafting, developing and delivering marketing/ communication plans
- Experience of evaluating ROI or other desired outcomes
- Member of Chartered Institute of Marketing (desirable)
Individual Competencies
- Excellent copywriting skills
- Solid understanding of marketing/communications best practice
- Strong communicator, with exceptional relationship building skills
- Solid attention to detail and proof-checking skills
- Creative, imaginative self-starter who can bring new ideas to promote the business
- Ability to perform comfortably in a fast-paced, deadline-oriented work environment, managing multiple projects/activities, on time and within budget
- Confident team player
- Commercially astute with the ability to understand business requirements into actionable marketing activity
- The ability to travel as required
Key Business Priorities
Internal
- Communications and Marketing Team
- SLT and CLT members
- Operational Teams
- Business Development Teams
- Recruitment Teams
- Managing internal relationships with key stakeholders
External
- External stakeholders
- Commissioners
- Partner agencies/organisations
- Printers
EEO Statement
Maximus is committed to developing, maintaining and supporting a culture of diversity, equity and inclusion throughout the recruitment process. We know that feeling included has a dramatic impact on personal wellbeing and are working to ensure that no job applicant receives less favourable treatment due to any personal c
We are a Disability Confident Leader, thanks to our commitment to the recruitment, retention and career development of people with disabilities and long term conditions. The Disability Confident scheme includes a guaranteed interview for any applicant with a disability who meets the minimum requirements for a job. When you complete your job application you will find a question asking you if you would like to apply under the Disability Confident Guaranteed Interview Scheme. If you feel that you have a disability and apply under this scheme, providing that you meet the essential criteria for the job, you will then be invited for interview. Your Guaranteed Interview application will only be shared with the hiring manager and the local resourcing team. Where reasonable, Maximus will review and consider adjustments for those applicants who express a requirement for them during the recruitment process.