Marketing Manager (Hybrid)

Company Overview

The HdL Companies help cities, counties and special districts maximize revenues through research and discovery efforts, financial and economic analysis, and provision of software that supports local government operations in a variety of important ways. We are regarded as a leader, occupying a specific niche in the financial services sector and serving over 900 local governments nationwide. Leveraging our talented team of professionals, along with leading edge software and database systems, HdL discovery efforts have recovered over $3 billion for our local government partners.

Core Values

HdL team members individually and collectively aspire to the following core values:

Deliver Excellence In Everything – We anticipate needs and believe that delivering extraordinary service, inside and outside our organization, is key to our success. We passionately pursue excellence in everything we do.

Do The Right Thing – We always act in the best interests of our company and our clients. We are respectful, have high integrity, and are accountable for our actions.

Foster Relationships – We build lasting relationships based on trust with our teams and our clients. We value collaboration toward our common goals and inspire each other to improve and progress.

Give Generously – We give generously of our time and resources with our teammates, clients and communities. We impart information for best practices, encourage professional development, and support charitable community organizations.

Enjoy The Journey – We enjoy our journey and enthusiastically celebrate our successes. We have fun and find fulfillment working with our colleagues and clients.

Be Authentic, Grateful, and Humble – We are thankful for the success we have achieved individually and as a company and never take it for granted.

Position Overview

We are seeking a strategic and results-driven Marketing Leader to drive our marketing initiatives. This role is pivotal in maximizing demand generation, increasing pipeline revenue, and enhancing brand visibility.

Position Location

The position is hybrid 2 days a week in office, and ideal candidate should be within reasonable driving distance to Brea, CA Corporate Office.

Job Responsibilities

• Demand Generation & Pipeline Growth
  Develop and execute strategies to drive demand generation and increase pipeline revenue. Own the Marketing Qualified Leads (MQL) target and ensure a steady flow of Sales Qualified Leads (SQL) to support sales objectives.
• Brand Strategy
  Oversee HdL’s brand positioning and messaging to ensure consistency and resonance across all channels and audiences.
• Public Relations & Thought Leadership
  Manage public relations efforts to enhance brand visibility and establish HdL as a thought leader in the GovTech space.
• Partner & Channel Marketing
  Develop and maintain co-marketing initiatives with partners to expand market reach and drive collaborative success.
• Team Leadership
  Lead, mentor, and develop a marketing team consisting of a BDR, Event Marketing Specialist, and Content Marketing Specialist. Foster a collaborative and high-performance culture.
• Campaign Management
  Plan and oversee multi-channel marketing campaigns, ensuring alignment with business goals and optimal ROI.

Skills and Competencies

• Analytical Skills: Ability to interpret data and metrics to guide marketing strategy and decisions.
• Communication Skills: Excellent verbal and written communication with the ability to craft clear and compelling messages.
• Project Management: Strong organizational and time management skills with experience managing multiple campaigns simultaneously.
• Collaboration: Ability to work effectively with cross-functional teams and stakeholders at all levels.
• Adaptability: Comfortable in a fast-paced, evolving environment with shifting priorities.

Education and Experience

• Bachelor’s degree (or equivalent) in marketing, business, or related field.
• Minimum of 7 years in marketing roles with at least 3 years in a leadership capacity, preferably within the GovTech or B2G sectors.
• Demonstrated success in developing and executing demand generation strategies that drive measurable pipeline and revenue growth.
• Experience managing and mentoring a team, with the ability to inspire and drive performance.
• Ability to develop and implement strategic marketing plans aligned with business objectives.

Preferred Qualifications

• Familiarity with government and public sector audiences.
• Experience in digital marketing and campaign analytics.
• Marketing certifications (e.g., salesforce, Google Analytics, Pardot) are a plus.

Compensation

The starting base salary for this Brea, CA position is expected to be between $ 113,407.58 to $141,759.47 annually. Actual salary will be determined based on skills, experience (to the extent relevant) and other job-related factors, consistent with applicable law.

Benefits

1. Competitive Base Pay
2. Opportunity to participate in 401k
3. Medical, Dental, Vision, Life/AD&D, LTD and Employee Assistance Program
4. Paid time off for Vacation, Sick and Holidays
5. Employee Stock Ownership Plan (learn more about the HdL ESOP at: https://www.hdlcompanies.com/about/careers)

*All Internal employees must apply through our internal career page within ADP.