Marketing Strategist

Marketing Strategist

The Marketing Strategist at Mulbah is responsible for crafting compelling messaging and driving brand positioning across various platforms. This role requires a strong blend of strategic thinking and hands-on execution, ensuring that copy for email marketing, social media, and ad campaigns not only aligns with our brands but also resonates deeply with their audiences.

We partner with founder-led, business-to-consumer companies generating a minimum of $3 million in revenue to help them grow meaningful brands. At Mulbah, we position the brand; we create an identity for the brand; we turn the brand into an experience; and we advertise the brand to consumers. We make brands meaningful. We do this because we believe people expect more than just products and services — they want genuine connections with brands.

At Mulbah, we believe that extraordinary people are the center of everything meaningful, and we strive to help businesses who genuinely want to improve the lives of individuals. This role supports that belief and mission, and requires a balance of creativity, strategic thinking, and personal responsibility. You will take ownership of brand positioning, create impactful messaging, and collaborate to ensure your work drives results.

This role is ideal for someone who has the ability to think both strategically and creatively, and is passionate about delivering exceptional brand experiences. If you are someone who “thinks forward,” embraces responsibility, and is driven by a desire to make a meaningful impact, we’d love to hear from you.

Responsibilities

Copywriting & Messaging Execution

• Develop engaging and conversion-driven copy for email marketing, social media posts, Google Ads, and Facebook Ads.
• Create compelling narratives that align with each brand’s positioning and voice.
• Ensure consistency in messaging across all digital platforms.

Brand Positioning & Market Research

• Conduct in-depth market research to understand audience behaviors, industry trends, and competitors.
• Fully own brand positioning for our clients, refining their messaging and storytelling approach.
• Collaborate closely with leadership to ensure that positioning aligns with long-term growth strategies.

Performance & Optimization

• Track performance metrics for marketing campaigns and refine messaging based on data insights.
• Work alongside ad buyers and performance teams to ensure copy effectiveness and engagement.
• Stay updated on industry trends to continuously optimize and innovate marketing strategies.

Results

• Emails, ads, and social media posts drive meaningful engagement, conversions, and brand growth.
• Brand positioning is clearly defined, with messaging that resonates deeply with target audiences.
• Content strategy and execution align with broader business goals, driving measurable impact.
• Performance insights are regularly integrated into messaging to enhance results.

Requirements

• Experience writing and executing marketing copy for B2C brands, particularly in beauty, health, and wellness.
• Ability to own brand positioning and develop persuasive messaging that differentiates brands in the market.
• Strong research skills to identify trends, consumer behaviors, and competitor strategies.
• A blend of creative storytelling and data-driven decision-making to optimize messaging for results.
• Comfort working in a fast-paced, high-performance environment with a small, efficient team.
• Bonus: Experience with AI-driven content tools and an understanding of direct response marketing.

Salary

• $50,000 to $75,000

Location

• Washington-Baltimore Metropolitan Area
• Remote, transitioning to in-person

Benefits

• Medical Insurance
• Vision Insurance
• Dental Insurance
• 401k & match
• PTO Policy
• Unlimited Vacations

Mulbah Core Values

Our core values are the heart and soul of this incredible company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.

Extraordinary: Being extraordinary means embracing creativity, honing your skills, and having the ambition to always do more, be more, and deliver more than what’s asked. It’s about turning good into great and making an exceptional impact in everything we do.

Integrity: Integrity is about holding yourself accountable to the highest ethical standards, making decisions that align with our purpose, and fostering trust in every interaction — with partners and teammates.

Speed: Speed allows us to discover issues sooner, address them effectively, and continually improve, enabling us to deliver exceptional results without compromise. Success lies not just in how fast we move, but in how precisely we do it — continuously improving with each iteration.