Salary

$65 - $70 Per Hour

Job Type

Contractor

posted

9 days ago

Location

North Wales, PA

Description

Responsibilities Feedback from Manager: Extensive Pharma experience. major plus. The two things I am looking for was more detail on how they use data to create plans, create target lists, optimize their media and measure their media and programs. I am looking for a media/marketing person who also knows how to utilize data. Our Marketing team is passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers needs and strive to provide solutions to meet them.

Position:
Associate Director, Digital Marketing, Channel & Engagement Planning and Analytics

Primary responsibilities:
A key member of the Digital Engagement Team, responsible for applying the SCRUM framework and AGILE principles to develop the digital marketing channel engagement strategy for their assigned brand (will train on AGILE).

JOB DUTIES:
Works closely with internal and external stakeholders (3rd party channel vendors) and media partners to communicate the strategy and ensure proper implementation
Creates the engagement analytics measurement strategy & plan
Depending on the analytics necessary to deliver on the plan, this individual is responsible to either work directly within systems/tools to pull or analyze the data, run reports or work with support groups to have those reports provided
Performs and/or oversees in-depth analyses of customer level engagement and other data sets across several channels to Client insights and make recommendations and decisions about engagement and channel choices
Works with internal stakeholder groups (digital publishing, IT, internal centers of excellence) to communicate the engagement analytics & measurement plan to ensure assets are tagged properly to deliver the necessary data
Collaborate with members on other digital engagement teams to share learnings and best practices
Identify opportunities to improve processes & tools and champion the change to help the organization continue to evolve and transform

Qualifications:
Education Minimum Requirement:
Required: BA/BS
Desired: MBA/MS

Required Experience and Skills:
Minimum of (5) years multi-channel marketing and campaign design experience with an emphasis on digital engagement strategy that optimizes overall customer experience to drive business results
Passion for data and analytics with ability to socialize key insights through persuasive story-telling that brings meaningful and actionable context to drive more data-informed decision making
Strong knowledge of marketing fundamentals and ability to align marketing strategy and customer behavioral objectives to tactical campaign design across multiple dimensions (customer, channel, content, cadence)
Demonstrated change management skills with ability to lead, advocate, influence, and collaborate across various functions at all levels
Strong business acumen with ability to translate complex and technical concepts clearly and concisely to broad audiences
Innovative mindset with affinity toward experimentation and appropriate risk taking
Demonstrated ability to lead complex projects/solutions with hands-on, detail-oriented approach

Preferred Experience and Skills:
Minimum of (5) years within pharmaceutical, OTC or other regulated industry specifically creating, executing and managing HCP digital media engagement plans.
Experience with advanced marketing capabilities and analytical tools (i.e. marketing automation, campaign management, analytics platforms, sales force tools, recommendation engines, etc.)
Experience with Agile Team methodology
Understanding of compliance-related concepts that govern pharmaceutical marketing and sales activities

Nesco Resource and affiliates (Lehigh G.I.T Inc, and Callos Resource, LLC) is an equal employment opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status, or any other legally protected characteristics with respect to employment opportunities.

About the Company

Company Logo Nesco Resource, LLC
Company Logo Nesco Resource, LLC
Company Logo Nesco Resource, LLC
Company Logo Nesco Resource, LLC

Nesco Resource, LLC

Companies need talent. You want job opportunities.

That’s where we come in. We create meaningful connections between companies and candidates, and we’ve been doing it for over 65 years.
Our national workforce solutions include contract, contract-to-hire, direct placement services, and managed services for a variety of industries.

We employ specialized recruiters focused in Engineering, Information Technology, Accounting & Finance, Administrative & Customer Service, and Manufacturing & Distribution.

When you need to find a job, we're your partner.

Company Size

10,000 employees or more

Industry

Staffing/Employment Agencies

Employee Benefits

Employee Referral Program, Paid Holidays, Paid sick days, Parking , Performance bonus, Vacation/paid time off

Founded

1956

Website

https://nescoresource.com/