30+ days ago


Carlsbad, CA


Looking for a proactive, results-driven Product Manager to join a highly collaborative and fast-moving team dedicated to developing next generation PCR based product portfolio. As the Product Manager for NIPT, you will be responsible for driving marketing initiatives, product life cycle management, and leading VoC activities to guide new product development.  In this role, you will interface with multiple functions to contribute to building the product roadmap and execute on global product commercialization programs.


Who we are:


We are a fast-growing life sciences tools company, passionate about increasing the performance of molecular diagnostics instruments to drive better decision-making. We are currently using our HDPCR™ technology to deliver some of the best diagnostic testing solutions for COVID-19.  You will join a team of highly talented people in a well-funded, exciting environment.



What you will be responsible for:

·       Leading the strategy for new product development within noninvasive prenatal testing (NIPT) domain based on understanding of market opportunity, customer needs, competitive landscape, and business potential

·       Guiding new product development by gathering voice of customer research, defining critical customer and product requirements, prioritizing features needed, and building associated business plan

·       Analyzing market trends, customer requirements, and competitive strategy, and identify opportunities for increasing customer and business value through product differentiation

·       Creating and executing launch plans including market segmentation, value proposition, commercialization strategy, pricing, regulatory strategy, reimbursement approach, competitive analysis, and forecasting

·       Serving as the customer advocate for communicating VOC internally and aaccross cross functional teams through project and core teams 

·       Partnering with key functions to address including R&D, Manufacturing, Finance, Customer Services, Quality, Regulatory and others as needed

·       Developing and delivering product training programs for internal and external customers (Technical    Support, Field Application Specialists, and Sales)

·       Designing and executing marketing campaigns to achieve strategic and commercial objectives of the product line

·       Collaborating with MarCom to create product marketing collateral and content such as sales documentation, product videos, website copy, blog posts, brochures, on-line guides, and other forums

·       Assessing and evaluating market and competition to help develop and deploy key messages and communication strategies for the product line

·       Managing total Product Life Cycle and use data to drive decision making to the scope and prioritize new requirements or address defects/issues in the product based on business and customer impact

·       Assisting with the management of sales forecast with operations/planning to ensure proper inventory management of product line

·       Assisting with long-term strategy development and product pipeline portfolio management aligned with business strategy


Your ideal qualifications: 

·       Minimum 3-5+ years of experience in product or marketing management of NIPT

·       Knowledge of reproductive health landscape and testing market

·       Bachelor's degree in biological sciences (genetics, molecular biology, immunology, or biochemistry……..etc.)

·       Knowledge of molecular diagnostics testing domain

·       Experience in new product development and lifecycle management

·       Demonstrated effective verbal and written communication skills+

·       Ability to work independently in a fast-paced changing environment with deadline and resource constraints+

·       Experience working in a regulated environment and knowledge of IVD and LDT products

·       Ability to travel up to 25% of the time