30 days ago


American Fork, UT


Product Marketing Manager(Job Number: R114662)

Henry Schein One delivers connected dental software and services, combined with expert business coaching, to help practices improve every aspect of practice management and grow profits. Our platform for integrated applications lets dental technology connect, share data and automate more tasks, creating a new digital workflow that helps teams work smarter and more efficiently. Our advanced integration improves each stage of the patient experience – from first contact and scheduling, to delivery of treatment and recurring care. Henry Schein One unifies market-leading software, web tools, support, and patient services into the one platform that is a standard for connecting all practice dental technology.




This position is responsible for driving product marketing strategies that align the sales and marketing teams to the overall product goals and objectives. Work closely with product managers and cross-functional teams on new releases and general marketing activity preparedness. Produce documents to guide program marketing, including marketing requirement documents, positioning documents, launch plans and competitive briefs. Expert in buyers, how they buy and their buying criteria and be able to transfer that knowledge to the marketing team and sales channel. Provide the sales team with sales enablement tools to improve effectiveness and ensure customers are paired with appropriate solutions to best meet their needs.




  • Develop product positioning documents based on a clear understanding of the customer needs, product differentiators and competitive landscape to differentiate products and services in the market
  • Work with the Product Manager to develop product positioning that aligns with the business strategy
  • Develop launch plans and messaging maps to clearly define the product marketing strategy and unique value proposition for relevant buyer personas
  • Help the sales team understand the value proposition and competitive advantages of each solution and provide the team with the necessary tools for identifying customer needs and the proper solutions to meet those needs
  • Develop release plans to ensure proper market alignment and the successful introduction of new products and services into the market
  • Serve as an expert on buyers, buyer personas and buying criteria to effectively create marketing strategies that beat the competition
  • Work closely with the program marketing team to develop strategies and priorities for demand generation
  • Create and maintain product/market requirement documents, white papers, messaging maps, launch plans and other documents necessary for the continual exposure of products and services to the market
  • Work with Product Management and Marketing to deliver sales collateral, presentations, data sheets, white papers, website content, webinars, seminars and customer success stories
  • Understand how current customers are benefiting from the product and leverage this information to further sales efforts in terms of case studies, sales training, referrals and collateral.
  • Collaborate with cross-functional organizations (marketing, product management, sales, education, and training) in creating go-to-market plans.
  • Serve as a thought leader for interactive marketing activities, written content and online activity
  • Assist in creating baseline marketing performance metrics and setting marketing campaign goals
  • Provide the sales team with materials for presenting at sales channel events, tradeshows and user conferences




Seasoned, experienced senior level professional; in-depth knowledge and full understanding of multiple disciplines and good knowledge of other related disciplines. Assignments are broad in nature and require excellent judgment and analytical ability, evaluation, originality and ingenuity to solve. Complete understanding and wide application of principles, theories and concepts of a particular field. Resolve a wide range of complex issues and assignments in creative and effective ways. Serve as a resource to others to resolve complex problems and issues. May play a support role in high-level projects that have an impact on company’s future direction. May take on project lead role on medium-sized projects. Barriers to entry may exist at this level.




Work on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors. Interpret internal and/or external business issues and recommend solutions/best practices to solve a range of complex problems and assignments; take a broad perspective to identify solutions. Exercise judgment in selecting methods and techniques for obtaining solutions. Guide others in resolving complex issues based on existing solutions and procedures. Network with key senior internal and external personnel inside and outside own area of expertise.




Determine methods and procedures for new assignments and work independently with guidance in only the most complex situations. May act as a resource to formally train and mentor TSMs with less experience. Assignments are broad and moderately complex in nature. May manage vendor relationships.







Typically 8 or more years of increasing responsibility andcomplexity in terms of any applicable professional experience.




Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent preferred. May hold two or more industry certifications.




  • Excellent understanding of industry practices
  • Strongproficiency with tools, systems, and procedures
  • Excellentplanning/organizational skills and techniques
  • Excellent independentdecision making, analysis and problem solving skills
  • Outstandingverbal and written communication skills
  • Excellentpresentation and public speaking skills
  • Excellentinterpersonal skills
  • Excellentconflict resolution skills and ability to deliver difficult messages
  • Ability to build partnerships at all levels within the company
  • Good negotiating skills
  • Resolve complex issues in effective ways
  • Project management, consultative skills and ability to manage a budget
  • Specialist in multiple technical and/or business skills
  • Ability to cultivate and develop lasting internal and external customer relations




·        Creative, out-of-the-box marketing thinker with a foundation in technology (software) and experience in the healthcare and/or dental industry

·        Demonstrate knowledge and skills in 11 of the 15 categories in the Pragmatic Marketing Framework that are aligned with product marketing management

·        Exhibit an ability to mentor and teach product managers in 9 of the 15 categories aligned with product marketing management including Customer Acquisition and Customer Retention as required categories

·        Working knowledge of product marketing tools, including launch plans, messaging maps, positioning documents, MRDs and competitive briefs

·        Ability to deliver presentations in small and large group settings

·        Ability to influence and motivate individuals and teams that are not in subordinate roles

·        Ability to initiate, perform and analyze market research projects




Typically, to advance to a new job level, TSMs must demonstrate professional behavior and should consistently be at the high-end of meets expectations or consistently exceed expectations.




Travel typically less than 10%. Office environment. No special physical demands required.



  • Earn generous PTO (Paid Time Off)
  • Seven Company Paid holidays
  • Competitive Medical, Dental, and Vision benefits
  • 401K with competitive company match
  • Flexible Spending Account (FSA)
  • Life Insurance, Short and Long Term Disability, AD&D 


Henry Schein, Inc.  is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.

Primary Location: USA-UT-American Fork

About the Company

Henry Schein

Henry Schein, Inc., a FORTUNE 500® company and a member of the S&P 500® and NASDAQ 100® Indices, is the world's largest provider of health care products and services to office-based dental, animal health and medical practitioners. The Company is a FORTUNE World's Most Admired Company, and ranks first on the FORTUNE list in the Wholesalers: Health Care industry. Henry Schein is also on Ethisphere's list of the World's Most Ethical Companies and FORBES' list of America's Best Employers 2015.

Company Size

10,000 employees or more


Medical Devices and Supplies