30+ days ago


Calabasas, CA




Job Description

Essential Duties and Responsibilities

  • Develop product messaging that differentiates new products from others in the market.
  • Maintain and manage competitive intelligence and category product comparisons.
  • Act as a liaison between the merchandising, packaging, quality assurance, and marketing teams to create comprehensive branding and marketing strategies for the assigned product categories.
  • Partner with merchant category leaders to identify the unique value of our products and to create impactful and customized launch plans for key new products.
  • Develop a deep understanding of the products within assigned categories, so that our marketing expresses an appreciation for our tools and how they’re used
  • Partner with our quality assurance team to ensure that products are used authentically and safely.
  • Write creative briefs for product marketing initiatives and work with the design team to create product content such as videos, email copy, and social media posts.
  • Translate product specifications into compelling product positioning statements.
  • Gain insight into customer use of current products, untapped opportunities, and buyer personas.
  • Staff supervision and development – No
  • Decision Making – Provides consultation or expert advice; participates in planning product marketing objectives; approves quotes and invoices from vendors
  • Travel – infrequent; occasional travel in support of photo shoots, video shoots, or trade shows
  • Location – Corporate HQ / Remote

About the Company

Company Logo Harbor Freight Tools
Company Logo Harbor Freight Tools
Company Logo Harbor Freight Tools
Company Logo Harbor Freight Tools

Harbor Freight Tools

Harbor Freight Tools is a privately-owned, high growth multi-channel retailer and leader in providing high quality tools at the lowest prices in the industry. Founded in 1977, the company currently operates over 550 stores nationwide, offering a wide breadth of tools and related items in Automotive, Air and Power Tools, Shop and for the Home.

The company is committed to invest in and build “best practices” in everything from retail, to inventory, e-commerce, technology and merchandising. As such, it continues to seek out top-tier talent at all levels, looking for select high-energy professionals, who are creative problem-solvers and are seeking an environment which supports, nurtures and properly compensates talent and who have demonstrated a capacity to be top performers at their respective levels.

Harbor Freight Tools is a large company with a start-up feel that provides a collegial and collaborative culture dedicated to high achievement. We are committed to support and promote people based not on politics, but on their relative contribution, skill set and accomplishments. We are dedicated to generous pay for performance compensation and long-term careers. We also find that people who can combine personal accomplishment, leadership and a true commitment to teamwork thrive at our company.

Company Size

10,000 employees or more