Salesforce Marketing/Data Cloud Lead- onsite in Charlotte

Join the Carolina Cat Team

As a family-owned company under our third generation of leadership, we have built our business based on the principles of trust, integrity, and a desire to help our customers and employees succeed.

Since 1926, we’ve supported our communities by supplying equipmentfor critical infrastructure and commerce and by donating our time and resources to area nonprofits. We make smart investments in our company and continuously improve as part of our vision to be a trailblazing company that’s built to last.

We’re looking for hard-working, team-oriented professionals who enjoy working on new challenges every day. We believe our employees are the key to our success, and we’re committed to providing a work experience that helps our team grow to their full potential.

Collectively, our employees work together to make a difference for our customers, our communities, and our company. Learn more about what it means to become a team member with Carolina Cat.

Summary

At Carolina Cat, we are a trailblazing organization that is built to last. We strive to be a diverse and inclusive organization where everyone feels welcome, and our differences are valued as competitive advantages. Trust is our bottom line, and we are proud to serve our employees as a partner in their success. We make smart investments in our company and that starts with our people. The marketing team plays a key strategic role in the success of delivering business results and superior customer experiences, and we are looking for a Marketing Automation Supervisor to join our team.

The Salesforce Marketing/Data Cloud Lead will be the go-to resource for technical expertise on Salesforce Marketing Cloud and Data Cloud, focusing on data management, audience segmentation, and campaign optimization to drive impactful marketing strategies. You will be responsible for optimizing the platform and providing technical expertise to scale digital solutions, email marketing campaigns, and data integration. You must work closely with the IT, sales, and marketing teams to ensure that the platform is leveraged to its optimal capabilities.

As the Salesforce Marketing/Data Cloud Lead, you will be proficient in end-to-end journey orchestration and development, responsible for delivering timely and personalized experiences to Carolina Cat’s audiences and act as the subject matter expert for the tech stack facilitating these experiences. You should be passionate about enabling omni-channel, data rich marketing programs in an integrated approach that is directly driven by strategic business goals.

They are responsible for directing, developing, executing and tracking the technical integrations, segmentations and automations in customer journeys and external communications using Salesforce Marketing Cloud and Salesforce Data Cloud. Working with key business stakeholders, cross-functional teams and vendor partners, you will act as a trusted source of knowledge and advise on marketing journey best practices and the innovative capabilities to address requirements and maximize efficiencies in Marketing Cloud and Data Cloud applications.

Essential Functions

Data Management & Integration

• Design, implement, and maintain data models and integrations between Salesforce Marketing Cloud, Data Cloud, and other relevant systems.
• Ensure data quality, consistency, and security across all platforms.
• Manage data imports, exports, and transformations.

Audience Segmentation & Targeting

• Develop and implement robust audience segmentation strategies based on customer data and business objectives.
• Use Data Cloud to create and manage customer profiles and segments for personalized marketing experiences.

Marketing Automation & Campaign Management

• Design and implement marketing automation workflows and journeys using Salesforce Marketing Cloud tools.
• Optimize campaigns for maximum impact and ROI, leveraging data and analytics.
• Monitor and analyze campaignperformance, providing insights and recommendations for improvement.

Technical Expertise & Problem Solving

• Serve as a technical expert for Salesforce Marketing Cloud and Data Cloud, providing guidance and support to internal teams.
• Troubleshoot and resolve technical issues related to data, integrations, and campaigns.
• Stay up-to-date with the latest features and best practices in Salesforce Marketing Cloud and Data Cloud.

Collaboration & Communication

• Collaborate with cross-functional teams (marketing, sales, IT) to ensure alignment and effective execution of marketing initiatives.
• Communicate technical information and solutions clearly and concisely to both technical and non-technical audiences.

Data Cloud Specifics

• Leverage Data Cloud to unify customer data from various sources, including CRM, marketing, sales, and service.
• Use Data Cloud to create a 360-degree view of the customer for personalized experiences.
• Implement data mapping, identity resolution, and data access policies within Data Cloud.

Other duties as assigned.

Supervisory Responsibilities

This job has supervisory responsibilities.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualifying individuals to perform the essential functions.

Education and/or Experience

• 4-year degree in marketing, design, communications, business administration or equivalent with two to four years of progressive experience in marketing or creative functions is required
• Deep knowledge of Salesforce Marketing Cloud (Email Studio, Journey Builder, etc) and Data Cloud; Salesforce Certification preferred
• Experience developing, implementing and using marketing automation platforms (Salesforce Marketing Cloud and Salesforce Data Cloud required)
• Strong understanding of data modeling, data integration, and data governance
• Experience with SQL and other data manipulation techniques
• Hands-on experience managing and measuring omni-channel marketing campaigns
• Ability to work closely with cross-functional teams, including Marketing, Design, IT, Legal and HR
• Basic CRM understanding and how to best leverage for automating digital programs
• Strong problem-solving skills with the ability to think creatively and innovatively
• Analytical skills to report KPIs and identify trends and challenges
• A high level of attention to detail and good organizational skills
• Able to interpret business needs into technical requirements for journey and campaign builds
• Goal-oriented with strong project management skills

Computer Skills

Successful candidate will be proficient in marketing automation tools (Salesforce Marketing Cloud & Salesforce Data Cloud preferred), Microsoft Office, and Adobe Creative Suites (InDesign, Photoshop, and Illustrator). Prior experience using CRM tools (Salesforce or Texada). Experience working in email marketing platforms and CMS platforms required. HTML/CSS knowledge required, with basic understanding of SQL skillset.

Certificates, Licenses, Registrations

Salesforce Marketing Cloud and/or Data Cloud certifications required.

Workplace Requirements

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to sit. The employeemust frequently lift, carry, push, pull and /or otherwise move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

While performing the duties of this Job, depending on site location, the employee may be exposed to moving mechanical parts and equipment. The employee may occasionally be exposed to high, precarious places, fumes or airborne particles; outside weather conditions and vibration. The employee may occasionally be exposed to wet and/or humid conditions; toxic or caustic chemicals; extreme cold; extreme heat and risk of electrical shock. The noise level in some work environments is occasionally loud.

We are an Equal Opportunity Employer

We require all employees to treat all our employees and candidates as equals. All personnel actions are conducted in the spirit of equal employment. We’re committed to recruit, train, promote and retain associates without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation or any other characteristic protected by applicable local, state or federal laws.

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