Search Engine Optimization Analyst
Experience working with Adobe Analytics or Google Analytics
1 year of experience in an SEO role
Bachelor's degree in finance, user experience, marketing or a related field
The Search Engine Optimization Analyst analyzes how search within an internal company product is utilized and how content can be optimized, restructured or created to meet the needs of our users. This team member works with our Technology team to use this data and analysis to train and monitor machine-learning algorithms to improve the search performance.
Perform regular analysis of searches performed in an internal company product
Collaborate with various business areas to analyze usage and needs
Provide SEO-based recommendations to content managers and technology for improvements
Develop search-based goals for the product that align with the overall product and company goals
Research industry trends for opportunities and implementation
Work with our Technology team to train and maintain search-based algorithms for personalized usage of the product
Who We Are
Detroit-based Rocket Companies® is a family of businesses providing simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, Rocket Mortgage®, which was founded in 1985. Today, we're a publicly traded company involved in several different industries, including mortgages, fintech, real estate, automotive and more. We're insistently different in how we look at the world and committed to an inclusive workplace where every voice is heard. We're passionate about the work we do, and it shows. We've been ranked #5 on Fortune's list of the 100 Best Companies to Work For in 2021, as well as ranking #1 for Fortune's Best Large Workplaces in Financial Services and Insurance List in 2021.
This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.
We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law.