Senior Analyst, Ad Forecasting & Inventory Yield

Senior Analyst, Ad Forecasting & Inventory Yield

Advertising | New York, United States | ID: 11190

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Senior Analyst, Ad Forecasting & Inventory Yield

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Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and weve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, youll make a valuable - and valued - contribution. Were a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the Role

Were seeking a Senior Analyst, Ads Forecasting & Inventory Yield to join our team of forecasting and yield specialists working to maximize profitable ad revenue across Rokus AVOD ecosystem. This role combines analytical rigor, strategic thinking, and hands-on execution to improve forecast accuracy, optimize inventory utilization, and support key monetization decisions. The ideal candidate brings strong quantitative skills, experience with large-scale advertising data, cross-functional fluency, and a demonstrated ability to leverage AI and automation to accelerate analytical workflows. This position reports to the Sr. Manager, Ad Forecasting & Inventory Yield, within Revenue Operations.

This position is a hybrid role, Monday - Thursday in office with the option to work from home on Friday. This position is based in New York, NY.

For New York - The estimated annual salary for this position is between $140,000 - $150,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What youll be doing

• Own and enhance end-to-end forecast reporting (demand, supply, yield), advancing insights into revenue, gross profit, sell-through, fill rate, and other key KPIs
• Own global demand forecasts and in-quarter revenue pacing views; design tools for scenario analysis, what-if modeling, and performance-versus-plan tracking
• Build analytical frameworks that measure forecast performance, identify gaps, and quantify risks and opportunities across the ads business
• Partner with Revenue Operations and Sales leadership to translate forecast and inventory insights into pricing, packaging, and yield strategies
• Proactively identify under-utilized inventory segments and recommend actions to improve monetization
• Standardize, centralize, and define new metrics that give RevOps leadership clear views into business health from an inventory, yield, and product perspective
• Build and maintain a scalable dashboard suite; own the roadmap for enhancements, tech debt, and automation priorities
• Collaborate with Business Automation, Data Engineering, and Product teams to ensure reporting requirements are represented in data models and pipelines
• Define escalation paths within Revenue Operations for data outages, dashboard issues, and forecast anomalies, including SLAs and communication norms
• Create documentation and SOPs for dashboards, reports, analytical workflows, and AI-assisted processes; mentor junior analysts on tools and best practices
• Deliver ad hoc analysis and strategic insights as Roku explores new ad units, formats, packaging, and business development initiatives

We're excited if you have

• 5-8+ years in digital advertising, streaming/CTV, or related fields in an inventory, yield, revenue operations, forecasting, or business analytics role
• Experience partnering with Sales, Finance, or Product teams in a high-growth media/tech or streaming environment strongly preferred
• Proven track record leading projects end-to-end - from problem definition through implementation, change management, and impact measurement

Domain & Technical Skills

• Strong knowledge of digital ad serving tools, industry metrics, and terminology; programmatic buying/selling and auction dynamics experience is a plus
• Solid understanding of yield and monetization strategy (floor pricing, packaging, auction dynamics, supply/demand balancing)
• Highly proficient in Excel (advanced formulas, modeling, scenario analysis) and PowerPoint for executive-ready storytelling
• Hands-on SQL experience for extracting and transforming large datasets
• Experience with BI tools (Looker, Tableau, or similar) for dashboard development and self-service analytics

AI & Automation Proficiency

• Demonstrated experience using AI/LLM tools (e.g., Claude, ChatGPT, Copilot) to accelerate data analysis, automate workflows, and generate or debug code
• Ability to critically evaluate AI-generated outputs for accuracy, bias, and business applicability
• Experience or strong interest in applying AI to forecasting, anomaly detection, scenario modeling, or other analytical use cases
• Familiarity with prompt engineering or integrating AI tools into analytical workflows is a plus

Soft Skills

• Excellent communication skills; able to present complex topics succinctly to technical and non-technical stakeholders
• Strong project management and detail orientation; manages multiple priorities in a fast-paced environment
• Works autonomously with a bias for creative, data-driven solutions to ambiguous problems

Characteristics of Success at Roku

• Self-motivated - drives work forward without waiting for direction
• Positive & collaborative - builds strong cross-functional relationships
• Non-political - focused on whats best for the business
• Results-oriented - bias toward action and measurable impact
• Practical - balances rigor with speed
• Hands-on - dives into details while thinking strategically

If you thrive at the intersection of analytics, forecasting, and business strategy - and youre excited to use both traditional and AI-powered tools to shape how Roku manages and monetizes ad inventory at scale - wed love to hear from you.

#LI-SR3

Our Hybrid Work Approach

Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. Its important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the companys success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. Were independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku youll be part of a company thats changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isnt real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how weve grown, visit https://www.weareroku.com/factsheet.

By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Rokus Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing WorkforcePrivacy@Roku.com.

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