Job Type

full-time

Posted

6 days ago

Location

ALLEGHENY, PA

Description

SENIOR MANAGER, DIGITAL MARKETING AND E-COMMERCE

 

PURPOSE –

 

  • Responsible for leading digital marketing and e-commerce efforts at StarKist

 

 

PRINCIPAL ACCOUNTABILITIES –

 

  • Refine StarKist’s Omni-Channel Go-To-Market Strategy

–        Identify appropriate strategies and KPIs to drive transformative growth for selling StarKist products in both online and brick & mortar store environments

–        Identify new channel opportunities based on current market trends and articulate the pros and cons of these channels to key stakeholders

  • Lead e-commerce efforts

–        Optimization of StarKist product content on Amazon.com and e-tailer websites to ensure consistent experience across all channels

–        Managing “source of truth” product database (PIM/DAM) and API feeds to e-tailers

–        Future development of StarKist’s own store

  • Digital Advertising

–        Autonomy to work with multiple digital vendors and run digital advertising in-house

–        Work with agencies to optimize larger programmatic / OTT buys based on objectives

–        Evaluate media mix, engage in ROI analysis, and report using quantitative metrics

 

KNOWLEDGE/EXPERIENCE/COMPETENCIES -  

 

  • We are looking for an experienced digital marketer
  • 5+ years of overall professional experience in brand management/consumer packaged goods marketing is preferred, but not required
  • E-commerce sales and marketing experience is preferred, but not required
  • Amazon Vendor Central experience is a plus, but not required
  • Experience in successfully working with outside agencies and vendors
  • Must be a team player who is passionate and is willing to go beyond official job responsibilities
  • MBA is preferred.  Bachelor's degree is required.
  • Strong analytical background, and strong written and verbal communication skills

 

If you have a disability and cannot apply online, please mail your resume and cover letter to:

 

StarKist Co.

225 North Shore Drive

Suite 400

Pittsburgh, PA  15212

ATTN:  Human Resources

 

Please note:  this option is for individuals with disabilities only.

 

StarKist Co. is an Equal Opportunity Employer.  We enthusiastically accept our responsibility to make employment decisions without regard to race, religious creed, ethnicity, age, sex, sexual orientation, gender identity, national origin, religion, marital status, registered domestic partner status, medical condition, disability, military service, pregnancy and related medical conditions, or any other classification protected by federal, state and local laws and ordinances. EOE/AA/M/F/Vet/Disability

 


About the Company

StarKist Co.

StarKist Co. provides trusted, healthy, food products in the United States. An industry innovator, StarKist was the first brand to introduce StarKist single-serve pouch products, which include Tuna Creations®, Salmon Creations® and Chicken Creations™.  As America's favorite tuna, StarKist represents a tradition of quality, consumer trust and a commitment to sustainability. StarKist's charismatic brand icon, Charlie® the Tuna, swam into the hearts of tuna fans in 1961 and is still a fan favorite today. StarKist Co. is a subsidiary of the Dongwon Group.

Company Size

2,500 to 4,999 employees

Industry

Food and Beverage Production

Employee Benefits

401K, Medical, Dental and Vision, Long Term Disability, Tuition Reimbursement, Vacation/paid time off

Founded

1917

Website

http://starkist.com/