Senior Product Manager, US
US–NJ–Princeton, Vacancy ID2020-36027
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Changing lives. Building careers.
Integra LifeSciences, a world leader in medical technology, is dedicated to limiting uncertainty for surgeons, so they can concentrate on providing the best patient care. Integra offers innovative solutions in orthopedic extremity surgery, neurosurgery, reconstructive and general surgery, and regenerative wound care.
Founded in 1989 Integra is headquartered in Plainsboro, New Jersey and has more than 4,000 employees worldwide. Integra’s common stock is listed on The NASDAQ Stock Market under the symbol “IART.”
Under direct supervision of a Director, Global Marketing – Codman Specialty Surgical, CSS, this role will identify and implement US product strategies, marketing plans, promotional programs and related activities relating to the Hydrocephalus product lines to ensure that existing and new products meet Company goals and expectations. This role has responsibilities for the successful commercial execution of responsible products, develops and coordinates all aspects of related product development, product launches, and maintains marketing functions for the growth of current products. This role also provides a key knowledge base for marketing procedures and actively mentors others in Marketing-related areas.
+ Leads development of product marketing plans by preparing objectives, strategies, tactics, profit and loss projections, including short and long-term strategies
+ Actively mentors less-experienced group members in Marketing-related areas
+ Recommends product line extensions and/or line trimming, forecasting, pricing strategies, literature/video/sales support materials, labeling revisions, clinical studies, manufacturing and customer service/operations support for existing product line(s) which would ultimately build the value of the product line and maximize product line earnings.
+ Determines strategic product line decisions such as priority of product or line enhancements which optimize organizational goals and objectives by evaluating competitors’ products and by determining market share and market trends; keeps others informed by maintaining and distributing competitive comparisons and evaluations
+ Develops product-oriented positioning documents, product profiles, competitive analysis, presentations, demos, white papers, product updates and content for corporate marketing vehicles such as web sites, brochures and seminars
+ Monitors product development progress with engineering, manufacturing, regulatory affairs and related departments to ensure product line objectives are achieved on a timely basis
+ Prepares annual budget forecasts for the marketing functions related to the product line(s)
+ Maintains frequent and regular contact with strategic industry experts and trade organizations, field visits with key surgeons and sales consultants, participation in key meetings and conferences to ensure company and products are perceived superior relative to the competition
+ Collaborates with sales to ensure a high quality of sales support in terms of new product/market introductions, sales training programs, key surgeon/key account field visits and regular communication, both responsive as well as proactive
+ Establishes and maintains key close professional relationships with internal and external constituents to stay abreast of new market opportunities. Continually pushes for new innovations within existing product line.
+ Routinely interfaces with the managers/directors of other product lines offered by the company to fully understand the relationships within the portfolio of products offered by the Company
+ Monitors forecasts as necessary and works collaboratively with other departments to ensure product availability throughout the lifecycle of the product
+ Maintains up-to-date product and industry knowledge by regular review of the literature, co-traveling with field sales personnel, attending surgeries, etc.
+ Supports the Company’s medical education initiative by assisting in the preparation and running of surgeon training courses which may include didactic and cadaver labs
+ Works collaboratively with Marketing Communications and other related departments to ensure products are properly positioned in the market utilizing creative promotional, pricing, service, and product characteristic strategies to maximize sales and profits
+ Participates in strategic sales and marketing planning activities for assigned products to identify key targets, surgeons, and hospitals by specific product
What are we looking for?
The requirements listed below are representative of the knowledge, skill, and/or ability required for this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
+ Bachelor’s degree in Marketing or related field
+ MBA preferred
+ Experience with Neurosurgical or related products in a hospital surgical setting preferred
+ 5+ years of hospital-focused, marketing experience within a medical device or pharmaceutical company is required
+ Medical device/pharmaceutical marketing experience required with direct experience in marketing in US markets
+ Medical device or pharmaceutical sales experience preferred
+ Operating room product/technology experience preferred
+ Demonstrated conceptual problem-solving skills, with demonstrated ability to bring structure to vaguely defined problems, pragmatically scope problem-solving approach, and manage execution
+ Demonstrated project management and excellent written and verbal communication skills are necessary
+ Demonstrated quantitative and qualitative analytic skills, specifically marketing and financial analysis
+ Demonstrated digital and social media marketing skills
+ Strong interpersonal skills and coaching skills at the employee and management levels
+ A demonstrated capacity for strategic thinking, planning, marketing, and product development
+ Average travel requirement is approximately 30%
+ Performs other duties as required
We are proud of our 25 year heritage as a leader in regenerative medicine. Today, our scientific innovation and diverse product portfolio continue to help patients and surgeons around the world.
We have an entrepreneurial, small company feel, yet deliver big company results. Your ideas – big and small – are welcome here. We embrace change and reward our people who are committed to making Integra a stronger company.
We believe how we do things is as important as what we do. Our Values guide how we work and how we act towards our customers, patients and each other every day. We value Our People, Integrity, Excellence, Embracing Change, Decisiveness and Teamwork.
Integra LifeSciences is an equal opportunity employer, and is committed to providing equal employment opportunities to all qualified applicants and employees regardless of race, marital status, color, religion, sex, age, national origin, sexual orientation, physical or mental disability, or protected veteran status.
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