Senior Product Marketing Manager

About Us:

Terminal builds software that digitizes, optimizes and automates the last major missing piece of the logistics technology value chain leveraging best-in-class machine learning. Our platform provides warehouse operators with the intelligence needed to optimize their usage of trucks, trailers, chassis, containers and personnel. These are the fundamental operating assets of commerce - and represent the last great frontier of untapped data. In the process, Terminal will address many industry-wide pain points, including compliance, manual processes, equipment location, phantom costs, and labor inefficiencies. Ultimately, Terminal will become the central nervous system for the yard, seamlessly connecting all data sources to support an extensive range of essential functions.

Overview:

Our world class vision engineering team has built an engine that can process the movement of trucks and containers in real time. It’s now time to unlock the potential of that engine by building SaaS applications that leverage the vision engine to transform the logistics industry.

We are seeking a hands-on, experienced B2B Product Marketer to shape and execute the market strategy for our SaaS applications, leveraging our cutting-edge vision technology. As an individual contributor, this role will be central in crafting compelling, value-driven messaging that resonates with key stakeholders across the logistics sector, ensuring our solutions address and meet their specific needs.

Responsibilities:

• Develop and articulate a compelling narrative that highlights the unique value proposition of our SaaS applications.

• Create competitive analysis tools like "battle cards" to highlight product differentiators and strengthen positioning against competitors.

• Collaborate closely with Product, Design, Revenue, and Executive Leadership to create impactful marketing materials and sales enablement tools for enterprise partners.

• Conduct in-depth market research to identify industry trends, customer pain points, and competitive dynamics.

• Design and execute effective product launch strategies, coordinating efforts with Product and Design teams.

• Measure and analyze the performance of product marketing campaigns, leveraging data insights to optimize messaging and strategy for maximum impact.

• Build and maintain strong relationships with industry influencers, partners, and thought leaders to amplify brand presence.

• Engage directly with end users and stakeholders to understand their needs and the value derived from our products.

Requirements:

• Must be based in Austin, TX, or willing to relocate

• A minimum of 7-10 years of experience as a product marketing manager, with experience in mission-critical SaaS products, preferably in the logistics or supply chain technology space.

• Strong understanding of marketing strategies and tactics, especially in a B2B context.

• Excellent communication, writing, and presentation skills.

• Proven ability to develop creative, effective product marketing campaigns.

• Experience in conducting market research and competitive analysis.

• Bachelor’s degree in Marketing, Business, or a related field is preferred.

What We Offer:

Joining the Terminal team means being part of a dynamic, innovative environment where your work directly impacts the future of logistics and the global supply chain. You will work closely with a team of experts passionate about operational excellence and technological innovation.