6 days ago


Remote, MI


Minimum Qualifications  

  • 5 years of experience in content strategy
  • Bachelor’s degree in English, journalism, marketing or a related field  
  • Excellent presentation and storytelling skills 
  • Expertise in SEO best practices  
  • Expert-level knowledge of UX writing and information architecture 
  • Highly skilled at giving writing feedback  

Preferred Qualifications  

  • 7 years of experience in content strategy 
  • Technical writing or UX writing expertise 
  • Understanding of the mortgage or financial services industry
  • Master’s degree in English, journalism, marketing or a related field 

Job Summary 

The Senior UX Content Strategist creates and implements strategies that define how and when to communicate best with the user. They use the brand's voice and tone guidelines to ensure content messaging is consistent throughout the product's life cycle and aligns with the user needs and business goals. They collaborate with content creators throughout the business to unify our experiences and allow our clients to achieve their greatest financial goals. They also act as a mentor and role model for other content strategists and UX writers, providing feedback and education to help them grow in their knowledge of content strategy and the user experience. 


  • Create and maintain content inventories and journey maps   
  • Establish governance plans, including workflows and audit criteria  
  • Conduct audits to analyze existing content and identify gaps   
  • Develop workflows to guide efficient content creation and publishing   
  • Develop information architecture strategies, including taxonomies and content models   
  • Create style guides and message hierarchies that drive content creation across the client experience  
  • Present strategies and recommendations to stakeholders and content creators, using expertise and persuasion to influence the product vision and design   
  • Test and analyze content to identify areas for improvement  
  • Establish content libraries to encourage content reuse and standardization  
  • Shape the content strategy vision by identifying strategic opportunities to enhance our team and experiences 
  • Mentor and train mid-level team members on best practices and techniques in content strategy 
  • Contribute at a team level by leading workshops and discussions to help strengthen the expertise of the team 

Who We Are

Rock Central is a Detroit-based professional services company obsessed with delivering innovative, effective solutions to meet the diverse needs of our clients. From legal and finance to technology and public relations, our expertise spans from executive consulting all the way to tactical implementation. We thrive at the intersection of people, process and technology and empower our partners to unleash the maximum potential of their business through unmatched partnership and the entrepreneurial spirit of a startup. From the smallest venture to the largest enterprises, we believe having an impact is never a question – it’s part of our DNA.


This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group. 

About the Company

Quicken Loans, LLC

As a team member here, you’re empowered to build solutions that make life radically simple. Whether helping clients navigate the home buying process or creating new financial products, you join an organization that’s changing the face of lending – just as we have for over 30 years. What began as a summer experiment has become America’s largest mortgage lender,* with offices in Detroit, Cleveland, Phoenix and more. Over 17,000 professionals work for our suite of fintech services. Along with nearly 100 brands across industries from real estate to sports, we form the Rock Family of Companies – united by an obsession to find a better way for our clients, team members and communities.

It’s more than an obsession, though. It’s also our purpose. Finding a better way is the only way. The results are clear:

• We were the first lender to bring the mortgage process online.

• For 10 years in a row, J.D. Power ranked Quicken Loans highest in the nation in customer satisfaction for Primary Mortgage Origination. And for the sixth year in a row, they ranked us highest for Mortgage Servicing.**

•We develop technology that improves lives, like integrations that let you pay a mortgage using your voice.

This wouldn’t be possible without our team members. Their drive has led us to the top-30 of FORTUNE magazine’s ranking of the 100 Best Companies to Work For list 16 years in a row. But awards can’t replace big ideas. That’s why we’re committed to a workplace where every voice is heard and all team members have the opportunity to become the best versions of themselves. That mission goes past our walls and into our communities, where we don’t just volunteer but also invest in ways that impact the world around us. We’ve revolutionized the fintech industry, but this is about more than mortgages. It’s about changing people’s lives. Join our team and change your own today.

*Based on Quicken Loans data in comparison to public data records

**For J.D. Power award information visit

Company Size

1,500 to 1,999 employees