Social Media & Digital Marketing Specialist

In the age of digital transformation, data has become increasingly vital to core business operations. But with so many cloud applications and platforms available today, data has become more decentralized than ever.

CData is the real-time data connectivity company. Our easy-to-use integration products allow users to work with their data where, when, and how they need it. With a robust library of real-time data connectors, users can access data from hundreds of applications, tools, and systems – on-premises or in the cloud.

CData is a global company, headquartered in Chapel Hill, NC with about 400 team members worldwide. More than 10,000 organizations rely on CData technologies to overcome data fragmentation challenges and unlock value from diverse, dispersed data assets.

The Social Media & Digital Marketing Specialist develops and executes digital marketing campaigns on multiple CData media platforms to drive website traffic, increase brand awareness, and support sales and marketing initiatives. This role is within the Marketing department and will collaborate closely with the Brand and Communications team to identify needs and deliver innovative, engaging, and on-brand content across social media platforms.

The successful candidate will have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on each channel. They will have the desire and ability to take on new challenges and opportunities to learn. They will be a self-starter who enjoys collaboration, innovative thinking, and is able to work well in a fast-paced environment.

Location(s): North Carolina Research Triangle or East Coast (preferred)

Key Duties & Responsibilities:

Responsibilities include but are not limited to:

• Develop and execute social media strategies across CData platforms (LinkedIn, Twitter, Instagram, Facebook, YouTube), ensuring brand consistency and audience engagement.
• Create and manage engaging digital content tailored for different channels and audiences.
• Work cross-functionally with design, content, and marketing teams to align messaging and campaigns with broader marketing goals.
• Help set up and optimize webpages on our CMS to support content marketing campaigns.
• Monitor and respond to audience interactions, fostering engagement and brand loyalty.
• Stay up to date with social media trends, digital marketing best practices, and emerging technologies to enhance strategy and performance.

Qualifications:

• Bachelors degree in Marketing, Communications, Digital Media, or a related field.
• 2+ years of experience in social media management and digital marketing.
• Excellent communication and time management skills.
• Strong copywriting and content creation skills.
• Experience working in social media management platform Sprout Social or similar.
• Experience working in project management tool Asana or similar.
• Experience working in email marketing tools like Mailchimp, Pardot, or similar preferred.
• Experience in basic graphic design (Canva) and video editing skills.
• Basic HTML and CSS knowledge and experience working in CMS systems like Umbraco, or similar preferred.

Travel Required: None required

Benefits

• 11 Paid Holidays
• 20 Days of PTO
• Employer-paid Medical, Dental, and Vision plans (100% for employee, 50% for dependents)
• HSA with Company Contribution
• Employee Assistance Program
• 401k with 6% Immediately Vested Company Match
• Professional development opportunities

CData is not currently registered as an employer in the following states, and therefore, applicants from these states will not be considered: Alaska, Arkansas, California, Colorado, Connecticut, Delaware, Hawaii, Idaho, Kansas, Kentucky, Louisiana, Maine, Maryland, Michigan, Mississippi, North Dakota, Nebraska, New Mexico, Nevada, Oklahoma, Rhode Island, West Virginia, and Wyoming.

CData Software is an equal opportunity employer and is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable federal, state, or local laws.