Social Media Specialist
Jobot
New Haven, CT
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JOB DETAILS
SALARY
$50,000–$60,000 Per Year
JOB TYPE
Full-time, Employee
SKILLS
Advertising Creative, Brand Strategy, Budget Reporting, Communication Skills, Competitive Research, Content Development, Contract Research Organization (CRO), Cross-Functional, Data Analysis, Dental Insurance, Detail Oriented, Disability Insurance, Ecosystems, Email Campaign, Facebook, Google Analytics, Health Insurance, Industry/Trade Press, Interpersonal Skills, Life Insurance, LinkedIn, Marketing, Marketing Campaign, Marketing Communications, Media Campaigns, Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Online Advertising, Online Marketing, Operations Planning, Reporting Skills, Retail, Return on Investment (ROI), Revenue Growth, Sales Prospecting, Search Engines, Social Media, Social Media Marketing, Strategic Planning, Trade Shows, Vision Plan, Web Analytics, Website Conversion, YouTube
LOCATION
New Haven, CT
POSTED
14 days ago
This Jobot Job is hosted by: Julie Massey
Are you a fit? Easy Apply now by clicking the "Quick Apply" button and sending us your resume.
Salary: $50,000 - $60,000 per year
A bit about us:
A growing design and retail company is looking to add a Social Media Specialist to their growing Marketing team!
Why join us?
Wonderful culture and benefits:
Benefits:
- 401 (K)
- 401 (k) matching
- Dental Insurance
- Disability Insurance
- Health Savings Account
- Health Insurance
- Life Insurance
- Vision Insurance
- Paid Time Off
- Flexible hours
Job Details
**This is an onsite role in New Haven, CT**
The Social Media Specialist is responsible for setting the strategy, brand direction, and sales growth for the companies brands across its social media ecosystem – inclusive of Instagram, Pinterest, Facebook, LinkedIn, and YouTube.
Duties:
- This role is responsible for all aspects of social marketing inclusive of cohesive strategy, planning, creative/content development (working cross-functionally with our Creative Team), execution, optimization, budgeting, and reporting.
- The candidate has a pulse on digital trends and remains consistently updated with the rapidly changing social media marketing landscape.
- The candidate will also manage our physical marketing such as communicating with editors from national and trade publications, have a pulse on the Creative Departments advertisements and how they tie into social efforts, as well as mailers to promote tradeshows or special promotions.
o Set operational plans for social media channels including development, management and execution across content, copy, calendar, posting and reporting.
o Develop and execute social media campaign strategy
o Create, monitor, optimize, and report out on social ads using Facebook Ads Manager and other reporting platforms.
o Develop and implement campaigns for Email Blasts, online Advertising, Social Media Platforms and Search Engines that are relevant to our brands.
o Continually measure, evaluate and improve the effectiveness of content within specific marketing campaigns. Research and report on competitive activity, including identifying new opportunities and making recommendations accordingly.
o Be involved with development of CRO (Conversion Rate Optimization) and Sight Optimization
o Collect, analyze, and interpret data from SEO, Google Analytics, and all social media platforms
o Report on the effectiveness of promotional and marketing campaigns
o Monthly and quarterly reports on all efforts including recommendations to enhance future success and maximize ROI
Qualifications:
You must have a bachelor’s degree BA/BS in business, Marketing, Communications, or related degree with 3-5 years of prior social media marketing or digital marketing experience in a creative, fast-paced environment where attention to detail is critical.
- Elevated level of interest in pop culture, current events, digital trends, influencers, social media platforms and news developments
- Exceptional knowledge of Microsoft Excel, PowerPoint, and Sage as well as Word Experience working with Google Analytics, and SEO.
- Confidence in analyzing data, drawing insights, and developing reports and recaps.
- Excellent communication and people skills
Interested in hearing more? Easy Apply now by clicking the "Quick Apply" button.
About the Company
J
Jobot
About Jobot
At Jobot, we are disrupting the recruiting and staffing space by:
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Using the latest AI technology to match jobs to job seekers.
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Having a culture built on kindness and respect.
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Hiring experienced recruiters who believe in providing the best possible service to their clients and candidates.
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Leveraging Jax™, our proprietary recruiting platform, to expedite and enrich the hiring process.
Jobot is proud that our Jobot Family consists of top-performing recruiters from nearly every industry. Experienced recruiters know their client's needs, industry nuances, and how to find a great culture addition to join their teams.
COMPANY SIZE
500 to 999 employeesINDUSTRY
Staffing/Employment Agencies
FOUNDED
2018
WEBSITE
https://jobot.com/