21 days ago


Remote, MI


Minimum Qualifications

  • 3 years of media agency experience

  • Direct knowledge of brand health and media measurement programs, including collaboration between media partner and business

  • Accountable for brand and media measurement program across the business, including collaborating with marketing to optimize media spend and inform creative briefs based on segmentation insights

  • 7 years of experience in multiple, for-profit sector insight roles showing upward progression

  • 3 years of experience in leadership

  • Bachelor’s degree in statistics, analytics, market research/MMR, business, marketing, strategy, sociology or psychology

  • Direct knowledge of/experience in multiple market assessment capabilities (e.g., primary research, qualitative research, UX research, business analytic techniques, opportunity assessments, competitive intelligence, business insights, market intelligence, front-end innovation, etc.)

  • Working knowledge of relational database management systems and methods for joining data from different sources

  • Working knowledge of standard statistical measures and probability theory

  • Applied knowledge of data governance/insights archiving practices

  • Applied knowledge of data privacy practices and policies

  • Proficient comprehension of business finance

  • Proficiency in a broad range of qualitative and quantitative techniques and tests

  • Proficient ability to broker different capabilities/techniques

  • Proficient user ability in at least one statistical analysis program

  • Ability to convey complicated technical concepts to non-technical audiences

  • Demonstrated ability to apply a scientific approach to answering questions and/or solving problems

  • Demonstrated ability in data storytelling

  • Proficiency in the following additional skills and abilities: Microsoft PowerPoint and Excel, public speaking, influencing others through deliberation, consultation, root-cause analysis and human-centered design principles

Preferred Qualifications

  • Mix of client-side and agency-side experience in insights roles

  • Experience in multiple industries or a mix of experience at companies in different strategic stages (e.g., start-up, turnaround, accelerating growth, etc.)

  • Master’s degree in statistics, analytics, data science, sociology, psychology or market research/MMR or MBA if undergraduate work was already in one of these fields

  • Strong familiarity with modern visualization tools such as Power BI or Tableau

Job Summary

The Team Leader, Marketing Insights leads a team of analysts leveraging a variety of market assessment capabilities to inform business growth strategy across Rock Holdings Inc. They are responsible for bringing together advanced research methods, market intelligence, business analytics and financial acumen to frame market-back growth opportunities, identify alternative solutions to address these opportunities and determine criteria necessary for execution.


  • Design, staff and lead a uniquely diverse team to produce comprehensive, synthesized solutions to complex business questions and problems in a way that drives sustainable growth

  • Guide the team to synthesize business analytics, advanced research methods, market intelligence and financial acumen to systematically answer strategic business questions/problems

  • Build a collaborative consulting team approach that is fully integrated into the business to improve the degree to which the insights-gleaning process is both comprehensive and synthesized

  • Reduce the dependency on costly resources that can only provide directional answers

  • Lead and support their team members on their performance and career development goals

  • Execute front-end market assessment, primary and secondary market research and back-end financial modeling within the product development process to co-create go/no-go recommendations that can easily be compared

  • Design data products, processes, platforms and other instruments for researching economies of scale for recurring insights needs (e.g., new product development)

  • Create fully automated, sustainable and analytic scanning systems that trigger alerts or communications when opportunities and risks are detected

  • Prioritize comprehensive surveillance of competitors, non-customers and non-core areas

  • Stay abreast of new business analytic techniques, research practices, software, learning theories and other advancements

  • Assist with defining and aligning the road map for insights, communicating mission statement and team operating model

  • Assist with building a culture of insights within the product strategy team

  • Stay current on organizational, state, federal and international policies on data, as well as accounting practices and standards

  • Ensure the team stays compliant with current Marketing Research Association (MRA) Codes of Research Standards

Who We Are

We're America's largest mortgage lender, closing loans in all 50 states. J.D. Power ranked Quicken Loans "Highest in Customer Satisfaction in Primary Mortgage Origination" for the past 11 consecutive years, 2010 - 2020. The company was also ranked highest in the nation for client satisfaction among mortgage servicers by J.D. Power for 7 consecutive years, 2014 through 2020, each year the company was eligible. There's a simple reason we've been so successful: We care about the people we work with.

If you're tired of stuffy, bureaucratic workplaces, then you'll be delighted to find something different here. We strive to make a creative, fun and collaborative environment you simply won't find anywhere else. Quicken Loans was once again named to FORTUNE magazine's "100 Best Companies to Work For" list in 2019 and has been included in the magazine's top one-third of companies named to the list for the past 16 consecutive years. In addition, Essence Magazine named Quicken Loans the "#1 Place to Work in the Country for African Americans."


This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.

About the Company

Quicken Loans, LLC

As a team member here, you’re empowered to build solutions that make life radically simple. Whether helping clients navigate the home buying process or creating new financial products, you join an organization that’s changing the face of lending – just as we have for over 30 years. What began as a summer experiment has become America’s largest mortgage lender,* with offices in Detroit, Cleveland, Phoenix and more. Over 17,000 professionals work for our suite of fintech services. Along with nearly 100 brands across industries from real estate to sports, we form the Rock Family of Companies – united by an obsession to find a better way for our clients, team members and communities.

It’s more than an obsession, though. It’s also our purpose. Finding a better way is the only way. The results are clear:

• We were the first lender to bring the mortgage process online.

• For 10 years in a row, J.D. Power ranked Quicken Loans highest in the nation in customer satisfaction for Primary Mortgage Origination. And for the sixth year in a row, they ranked us highest for Mortgage Servicing.**

•We develop technology that improves lives, like integrations that let you pay a mortgage using your voice.

This wouldn’t be possible without our team members. Their drive has led us to the top-30 of FORTUNE magazine’s ranking of the 100 Best Companies to Work For list 16 years in a row. But awards can’t replace big ideas. That’s why we’re committed to a workplace where every voice is heard and all team members have the opportunity to become the best versions of themselves. That mission goes past our walls and into our communities, where we don’t just volunteer but also invest in ways that impact the world around us. We’ve revolutionized the fintech industry, but this is about more than mortgages. It’s about changing people’s lives. Join our team and change your own today.

*Based on Quicken Loans data in comparison to public data records

**For J.D. Power award information visit

Company Size

1,500 to 1,999 employees