VP, LSG Field Marketing and Demand Generation

As the Vice President of Life Science Group (LSG) Field Marketing and Demand Generation at Bio-Rad Laboratories, your day will be dynamic and multifaceted. You will be responsible for the Demand Generation strategy and tactics for the $1B+ LSG Business group. This will include campaign management, global field marketing and digital marketing strategy.

How You’ll Make An Impact:

• Strategic Planning and Execution: Develop and implement comprehensive demand generation strategies to drive high-quality leads and revenue, while balancing long-term initiatives with short-term goals and overseeing multi-channel campaigns.
• Data-Driven Decision Making: Utilize data analytics to optimize campaign performance and maximize ROI, integrating disparate data sources to track KPI and identify areas for improvement.
• Cross-Functional Collaboration: Foster strong relationships with sales, product, brand and marcom teams to ensure alignment and support for demand generation initiatives, navigating interdepartmental dynamics and coordinating joint efforts.
• Value Propositions and Messaging: Develop compelling value propositions and messaging that resonate with target audiences, differentiating the brand in a crowded market, and overseeing content creation and public relations efforts.
• Team Leadership and Development: Build and lead a high-performing demand generation team, attracting and retaining top talent, managing team dynamics, and providing ongoing training and development opportunities.

What You Bring:

• Education: Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred, with a focus on Life Sciences or Healthcare.
• Work Experience: 10-15 years of progressive marketing experience, with at least 5-7 years in leadership roles within Demand Generation, specifically in the Life Sciences, Diagnostics or Medical Device industries.
• Strategic Expertise: Proven success in developing and executing demand generation strategies targeting healthcare professionals and decision-makers, achieving measurable growth in lead generation and revenue.
• Technical Skills: Proficiency in marketing analytics, ROI measurement, marketing automation platforms, CRM systems, and familiarity with regulatory requirements in the Life Sciences sector.
• Leadership and Collaboration: Strong leadership qualities to coach and manage teams, and excellent communication skills to collaborate effectively with cross-functional teams, including R&D, sales, and product management.

Total Rewards Package: At Bio-Rad, we’re empowered by our purpose and recognize that our employees are as well. That’s why we offer a competitive and comprehensive Total Rewards Program that provides value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce.

EEO Statement: Bio-Rad is an Equal Employment Opportunity/Affirmative Action employer, and we welcome candidates of all backgrounds. Veterans, people with physical or mental disabilities, and people of all race, color, sex, sexual orientation, gender identity, religion, national origin and citizenship status are encouraged to apply.