Greeting cards, whether physical or electronic, are a major part of how people express their feelings. Whether for a holiday or to recognize someone's personal achievements, these cards are surrogates for our thoughts and well wishes. American Greetings is an American institution, founded over 100 years ago to sell cards saying the things we may not be able to without aid. The greetings market has changed tremendously over the years and American Greetings has changed with it, moving into the digital space while also serving as a clearinghouse for properties like the Care Bears and Holly Hobbie.
American Greetings Job Opportunities
Greeting cards require designers, and American Greetings employs a large stable of creatives to keep their material fresh and relevant to a variety of demographics and occasions. Specific types of employees include graphic designers and web designers, as well as interactive designers who create integrated web experiences. The creative department is assisted by management and sales forces adept in managing efforts and coordinating the sale of the products produced by the creatives. Finally, manufacturing departments print the physical cards en masse, ensuring enough copies are available to fill the shelves of your local department stores or pharmacies.
American Greetings Work Culture
Working at a greeting card company requires a positive outlook and a nimble mind, and those who succeed at American Greetings have both qualities in abundance. The nature of the business favors those able to integrate creative and commercial work, and the most successful designers working for the company bridge that gap. Managers need to understand the industry and have a sense of how to work with several types of people, focusing their work to a single end. The movement of greetings into the digital space requires new workers to have the capacity to understand online markets and trends.