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Zara Overview The largest fashion retailer in the world, Zara began as a small clothing store in La Coruna, Spain in ...
The largest fashion retailer in the world, Zara began as a small clothing store in La Coruna, Spain in 1975. In accordance with the vision of Zara's founders, Amancio Ortego and Rosalia Mera, the store sold designer-lookalike clothes at affordable prices. Enjoying incredible success, Zara began expanding throughout Spain.Zara became an international operation in 1980, when it opened a store in Portugal, after which it opened stores in the U.S. in 1989 and France in 1990. During the nineties, the company continued to establish its international presence by expanding into Mexico, Japan, and throughout Europe. Today, the company operates over 2,000 stores in 88 countries, with its headquarters in Arteixo, Spain.
Considered a juggernaut in the retail industry, Zara currently employees over 32,000 people and generates close to $10 billion in revenue annually. The company has distinguished itself as the pioneer of "fast fashion," developing and shipping new products as quickly as two weeks, when the industry average is six months. The brand prides itself on responding rapidly to trends and consumer demands, both of which heavily inform the design process. Consistent with its zero-advertising policy, Zara focuses its resources on delivering what customers want when they want it, instead of promoting the trends anticipated for the season.