Aligned with the sales growth strategy, the Marketing Specialist – Industrial Markets is responsible for spearheading the strategic development and implementation of integrated B2B marketing communication programs targeting the global industrial construction industry, with a focus on Infrastructure, Energy, Oil & Gas, and Mining. Tactical areas may include sales collateral (technical, marketing, training), digital (social, website, video, email, SEO), public relations, events and thought leadership (i.e. whitepapers, blog posts, etc.).