116 Advertising Sales Representative jobs found on Monster.
Advertising Sales Representative Employment Information
Advertising Sales Representative Overview
Advertising Sales Representatives work for employers in the media industry like magazine publishers, newspapers, and radio or TV stations. They sell media space or airtime to advertisers. After finding out who controls the advertising budget, they contact potential clients. By gathering background information on their products and target market, they explain how certain types of advertising will promote the client's products or services. They provide cost estimates, prepare promotional plans, and recommend appropriate sizes and formats.
With the consolidation among media industries, Advertising Sales Representatives often sell ads that will be found in print editions as well as online editions. It's important to stay up-to-date on industry trends. Meeting sales quotas is often a measure of success in this position. Analysis of sales statistics and preparation of reports about client accounts, with a focus on growing existing accounts and identifying new clients, is critical. Traits of successful individuals in this position include strong communication skills, initiative, organizational skills and self-confidence.
A high school diploma is often the only educational requirement, especially for entry-level positions, but certain employers require a bachelor's degree or some course work in marketing, advertising or communication. A proven record of success in sales will often negate formal educational requirements.
Job Market for Advertising Sales Representatives
Employment in this category is projected to show little to no change through 2022. While print advertising is expected to decline, it will not decline as fast as other occupations in that industry because of the sale of ad space on newspaper websites. With the expected increase in digital media advertising, which can be done without an Advertising Sales Representative, a decline for Advertising Sales Agents is likely. Similar occupations that candidates might want to consider are Inside Sales Associate, Inside Sales Consultant and Insurance Sales.