The Machine Application Specialist provides effective demonstration, safety, operation, maintenance, and application training to customers, internal personnel and varied audiences that support and promote the sale of HOLT products and services focused on the construction industry based primarily on Caterpillar’s construction product line. Sales Support: Provides Subject Matter Expertise (SME) to dealer sales force and Customers at HOLT, Caterpillar, and Customer Provides support to potential customer purchases, both on and off site, with machine viewing and operation sessions.