Branding is the process of establishing a company's personality and reputation. Brand Marketers are similar to regular marketers in that their job is to bring attention to the company and push sales, but instead of pushing a product, a Brand Marketer pushes the company's brand and image.
Brand Marketing Educational Requirements
Brand Marketers need a minimum of a bachelor's degree in business, marketing or economics. A fair number hold master's degrees in these fields. In addition, a wide knowledge of business history, as well as psychology, can be beneficial. Brand Marketing is about knowing what works and what will resonate with the consumer more than it is about knowing numbers. A creative mindset is a plus as it will help Brand Marketers come up with new approaches and strategies for getting the most out of their campaign.
Brand Marketing Job Market
As more companies are springing up, the need for brand marketers is growing as well. There are an estimated 415,000 currently employed brand marketers, a number that is expected to grow by an astounding 32 percent by 2022, which is well above the 9 percent growth expected in the general job market. Branding is a vitally important resource that is in high-demand for businesses, yet the creativity to fuel branding is often sorely lacking. Those who have what it takes will always have success and job security. People with more experience may enjoy a position as a Senior Brand Manager.
Brand Marketing Salary
Brand Marketing salaries vary widely in based on education, experience and employer. Interns can make between $18 and $20 an hour at many locations. However, for experienced Brand Marketers, the pay ranges from $75,000 annually to as much as $178,000. Usually, the more established the company, the higher the pay.