Comprehends, pressure-tests and synthesizes quantitative and qualitative data and intelligence from various functional areas of the organization (including but not limited to media, national and customer-specific promotional plans, innovation, inventory management, packtype strategy, and category distribution strategy), leveraging disparate data sets and cross-functional wiring to understand business drivers and implications to Commercial and Operational Plans. • Works with relevant teams to identify, isolate, and appropriately size R&Os; grasps challenges and topline/bottom line impact associated with gap-filling activities, assesses solutions and understands trade-offs, and influences/enables key decision making to maximize financial targets, minimize costs, and protect customer relationship.