Working as a marketing consultant is an exciting and fast-paced career option that is on the rise. Since companies around the world rely on marketing professionals to generate awareness about their brands, there are many positions available. A marketing consultant has several options, whether they want to work with one company to provide specific feedback about their brand or work for a marketing firm that offers consulting services to a variety of clients. Both options have their own set of pros and cons, so it is up to the individual to determine what would be a better fit.
Consulting Job Education Requirements
Marketing consulting jobs often require a bachelor's degree in marketing, business or other similar field. Depending on the level of the job, it may also require a master's degree. Most marketing professionals have to work for several years to gain experience in the industry before being hired as a consultant. Therefore, those who want to go into the marketing consulting business should look for opportunities to work as interns or entry-level marketing staff members to learn as much as they possibly can about the business. This will be valuable as candidates start to seek positions where they give their opinions.
Consulting Job Market
The Bureau of Labor Statistics projects a 13 percent growth in marketing consulting jobs between 2012 and 2022. This is similar to the national average for job growth across all industries. Those who have experience with digital and online marketing will be qualified for the best jobs, since this seems to be the way of the future for marketing and advertising, which includes advertising on social media sites and popular blogs. Another option for marketing consultants is to work in event marketing, which provides a unique insight into an exciting part of this business.
Consulting Job Salary Information
In 2012, marketing consultants earned an average salary of $120,070. Private marketing consultants who offer their services to many different companies have the potential to earn more, but these jobs can take up a lot of time and energy. Working for a consulting firm or marketing firm might not be as lucrative, but it does offer the option to work more flexible hours or an a more part-time basis. A lot of companies also offer part time marketing positions. Marketing consulting is a great option for candidates who enjoy working with clients to come up with new ways to promote products or services.