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Collaborate cross-functionally with Marketing, Medical Affairs, Commercial Operations, Market Access, Sales, and Advanced and Performance Analytics Leads to ensure insights are embedded into strategic planning . Responsibilities:Design and lead end-to-end primary market research (qualitative and quantitative) to inform brand strategy, patient engagement, HCP interaction, and campaign development in a rare disease indication .

<strong>Responsibilities:</strong><ul><li>Design and lead end-to-end primary market research (qualitative and quantitative) to inform brand strategy, patient engagement, HCP interaction, and campaign development in a rare disease indication
	</li><li>Manage key quantitative studies (e.g., ATU, Promo Effectiveness) and ad hoc pulse surveys
	</li><li>Work closely with both the HCP and Patient Marketing teams to ensure that strategic tactics and messaging are aligned to each customer groups needs
	</li><li>Provide strategic insights to help guide HCP and patient marketing decisions to optimize tactical execution of brand strategies
	</li><li>Collaborate cross-functionally with Marketing, Medical Affairs, Commercial Operations, Market Access, Sales, and Advanced and Performance Analytics Leads to ensure insights are embedded into strategic planning
	</li><li>Manage external research partners and ensure high-quality, compliant (in collaboration with PV/Legal), and timely project execution
	</li><li>Present findings and strategic recommendations to cross-functional stakeholders in conjunction with external research partners
	</li><li>Identify knowledge gaps and proactively recommend research approaches to effectively address them leading to business impact
</li></ul><strong>Requirements / Qualifications:   </strong><ul><li>BA/BS degree required
	</li><li>8+ years of experience, including 4 years of direct involvement in market research
	</li><li>Advanced degree (MBA, MPH, PhD) or other equivalent experience a plus
	</li><li>Demonstrated experience in rare disease research, with a strong understanding of the unique challenges in small patient populations, diagnostic journeys, and treatment landscapes
	</li><li>Demonstrated track record showing high business impact
	</li><li>Strong analytical skills, problem-solving, and critical thinking
	</li><li>Proven ability to influence brand strategy and tactical execution through data-driven insights and recommended actions
	</li><li>Strong communication and storytelling skills with executive presence
</li></ul>

The Steely Group

Market Analytics Contractor

HaleyMarketing

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The Steely Group

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