Entry-level marketing professionals are responsible for a wide array of day-to-day operations of marketing firms. In some marketing companies, this includes administrative or clerical duties, sales, or the training of new employees. Good candidates for the job are analytical, creative and pay attention to detail. Those who excel in these areas could witness a promotion to a job with more responsibility, such as an account executive.
Daily tasks for entry-level marketing jobs include:
Developing product, advertising, and distribution strategies for various products
Writing copy for advertisers
Monitoring effectiveness of ad campaigns
Assisting in the writing of employee handbooks and training manuals
Administering potential customer surveys
These are just a few of the tasks entry-level marketing professionals perform; the diversity and difficulty of the tasks change from firm to firm.
Entry-Level Marketing Job Education Requirements
A majority of entry-level marketing jobs require a bachelor's degree in marketing, advertising, or business. People with degrees in a business field are also strong candidates for these positions. A master's degree is beneficial for those looking to move up within a company in order to obtain a job such as advertising manager.
Aside from a college degree, many candidates are hired based on their personality. Some traits potential employers search for are:
Ability to handle stress
Ability to meet deadlines
Proven sales skills
Working well with other individuals
Entry-Level Marketing Job Market
According to the Bureau of Labor Statistics, the expected job growth for assistant marketing managers and other entry-level positions is 14 percent over the next 10 years, making it slightly higher than the national average for job growth. As more advertisers use social media as a means to promote their products, this figure is likely to remain steady. Knowledge in online media will progress a person's career at a faster pace, as will keeping up with current marketing trends.
Entry-Level Marketing Job Salary Information
For those looking to get their foot in the door via an internship, candidates can expect to make an average of $15 per hour. Unpaid internships are also readily available. Entry-level marketing professionals average a starting salary of $46,798 annually, and those with internship experience will see this number increase for their first year. Many of these jobs include some form of sales, so commission-based jobs may bring in more or less, depending on the skills of the employee.