Event Marketing personnel plan and promote meetings, conventions and other events for industry associations and hotels. Event Marketers may be employed by convention centers, professional organizations, hotels and other companies with vested interests in planning and promoting large conventions.
Event Marketing representatives work with participating brands, hotels, transportation and entertainment venues to create a unique experience for the professional gathering. Event planners and marketing representatives may also promote sports events, performing arts events, concerts, marches, rallies and speaking tours.
The daily tasks of the Event Marketer tend to be varied. Event planners and representatives visit venues to scout the perfect location for the client's event. Event Marketing representatives must be extremely attentive to details and possess excellent interpersonal skills. Event planners and marketers are responsible for coordinating all aspects of a large event, sometimes for thousands or hundreds of thousands of attendees.
Event Marketing Educational Requirements
A bachelor's degree is usually required to quality for a position as an Event Marketer. Preference is generally given to those with degrees with a focus on a tourism-related course of study, such as hospitality. Companies may prefer that Event Marketing managers hold a master's degree.
Event Marketing Job Market
The employment outlook for Event Marketers is very bright. The field is expected to grow by 33 percent in the next decade. This growth rate is nearly triple the average growth rate for other professions. Industry growth is expected to continue as organizations recognize the benefits of professionally planned events, conventions and meetings and companies seek to become globally relevant. A similar position would be as an Event Coordinator.
Event Marketing Salary
Event Marketing representatives may receive an hourly wage or a salary based on an annual rate. The range of salaries for Event Marketing representatives is approximately $32,000 at the low end, up to $50,000 per year. The median income for Event Marketing representatives is approximately $40,000 per year.