Internet marketing has become an important industry in an age when many people use the internet as a primary source of information and social interaction. Employees who work in internet marketing collaborate with other department heads and staff members in the companies they work for to create marketing plans and advertising media.
Like many marketing professionals, those who work in internet marketing work with sales, public relations and product development staff to find product trends and generate customer interest. The job can be demanding; in 2012, the Bureau of Labor Statistics reported that about 40 percent of advertising managers worked more than 40 hours per week.
Internet Marketing Job Education Requirements
In general, employers look for applicants with a bachelor's degree in advertising or journalism. Those interested in acquiring internet marketing jobs should consider coursework in marketing, sales, communication, arts and market research. Employees looking to become web marketing managers should take courses in business law, management and economics.
Internship can also help distinguish candidates, particularly in a growing and somewhat new field like internet marketing. Like most employees who work in marketing, those who work internet marketing should be able to work interpersonally, should be organized and decisive and should have strong communication and analytical skills. Those looking for upper level positions in internet marketing should have previous work experience as well.
Internet Marketing Job Market
By the year 2022, marketing jobs are expected to grow by about 13 percent. To attract new customers and increase their share of the market, companies will continue to need skilled employees who can create internet-based advertising, promotional and marketing campaigns. In a world of digital technology, companies will be especially eager to gain employees who can manage campaigns that use websites, social media and live chats to engage with the target audiences. While traditional print adverting and marketing begins to decline in the wake of electronic media, the demand for internet-based marketing and advertising is likely to increase.
Internet Marketing Job Salary Information
According to the United States Department of Labor's Bureau of Labor Statistics, the median annual wage for marketing managers was about $119,480. The lowest 10 percent of marketing managers' salaries fell around the $62,000 mark, while the highest 10 percent made over $185,000. Those who work in advertising and promotion make a median annual wage of about $88,000.