OTHER

FEED

This includes working with stakeholders to deeply understand the target segment, understand product and program opportunities, set strategic campaign objectives, develop a campaign launch plan, partner with internal or external teams to develop appropriate communications elements for use in multiple on-and off-line channels, and influence opportunities to refine roadmaps. Reporting to the Senior Director of Product Marketing, the Product Marketing Specialist is responsible for deeply understanding customer targets, crafting compelling positioning and messaging, and creating omni-channel campaigns to drive enrollment and improve retention, supporting the company's portfolio of programs.

Job Description About your Role: As a Product Marketing Specialist, you will be a member of the marketing team in a fast-paced, end-to-end corporate marketing department that strives to continually test new approaches to improve performance. Reporting to the Senior Director of Product Marketing, the Product Marketing Specialist is responsible for deeply understanding customer targets, crafting compelling positioning and messaging, and creating omni-channel campaigns to drive enrollment and improve retention, supporting the company's portfolio of programs. You will act as the strategic connective tissue between Marketing, School Operations, and other key cross-functional teams. Our diverse team values your contributions, thrives on collaboration, and celebrates successes together. Your role will be to ensure that prospective and existing customers are fully aware of, understand, and achieve value in what we offer, thus supporting Stride's overall goals. SUMMARY: The Product Marketing Specialist will be responsible for planning, executing, and supporting marketing campaigns to support one or more of Stride's products, programs, or initiatives. This includes working with stakeholders to deeply understand the target segment, understand product and program opportunities, set strategic campaign objectives, develop a campaign launch plan, partner with internal or external teams to develop appropriate communications elements for use in multiple on-and off-line channels, and influence opportunities to refine roadmaps. You'll also measure the effectiveness and impact while contributing to an ongoing learning agenda through rigorous and agile testing. These businesses are Stride's strategic growth priorities, and thus you will have many opportunities to innovate and make an impact to the organization. ESSENTIAL FUNCTIONS: <ul><li>Develop and implement comprehensive new product launch plans, including positioning, messaging, and go-to-market strategies </li><li>Manage commercial launch plans and marketing campaigns including internal enablement plans as well as various digital marketing tactics, with the goal of customer acquisition and retention </li><li>Develop go-to-market plans by working across Academic Services, School Operations, MarComm, Demand Generation, and Enrollment Operations </li><li>Work with internal Creative / Dev Teams to create various deliverables including emails, landing pages, lead capture forms and reporting </li><li>Work with internal and external stakeholders to develop compelling product content and collateral that effectively communicates the unique value proposition of our products to target audiences </li><li>Collaborate with the school operations and product team to understand product features, benefits, and competitive differentiators, and incorporate them into enablement/launch strategies and materials. </li><li>Work with our internal Market Research team to conduct market research to identify customer needs, market trends, and competitive landscape, and use the insights to inform marketing strategies and tactics. </li><li>Monitor and analyze marketing metrics, such as website traffic, conversion rates, and lead generation, to evaluate the effectiveness of marketing initiatives and make data-driven recommendations for optimization. </li><li>Develop A/B testing to optimize the product presentation to our target audience </li><li>Serve as a credible subject matter expert with a working knowledge of areas of responsibility </li><li>Forge strong relationships with internal teams and external organizations </li><li>Ensure thorough, timely and accurate stakeholder communications </li><li>Stay up-to-date with the latest trends, technologies, and best practices in online K-12 education and early professional development, product marketing, and digital marketing, and apply the knowledge to continuously improve our marketing strategies and tactics. </li></ul> This position has no formal supervisory responsibilities. There may be opportunities to supervise and mentor interns. MINIMUM REQUIRED QUALIFICATIONS: <ul><li>4+ years of experience in marketing, ideally in product marketing OR brand management, or related cross-functional support roles </li><li>Equivalent combination of education and experience </li><li>Ability to manage multiple priorities on a daily basis and work independently with a strong bias for action </li><li>Highly organized, detail-oriented, meets deadlines consistently, and able to drive clarity in the face of ambiguity </li><li>Strong growth mindset, able to take in feedback and demonstrate continued growth </li></ul> Certificates and Licenses: None required. OTHER REQUIRED QUALIFIC

Stride, Inc.

Product Marketing Specialist

A/B Testing

Analysis Skills

Best Practices

Brand Management

Brand Marketing (Branding)

Campaigns

Communication Skills

Content Development

Continuous Improvement

Cross-Functional

Customer Acquisition

Customer Retention/Renewal

Demand Generation

Detail Oriented

Emerging Technology

Lead Generation

Market Entry Strategy

Market Research

Market Trend Analysis

Marketing

Marketing Campaign

Marketing Metrics

Marketing Strategy

Mentoring

Multitasking

Needs Assessment

New Product Planning

Online Marketing

Organizational Skills

Performance Analysis

Performance Management

Process Improvement

Product Development

Product Marketing

Product Programs

Product/Service Launch

Sales Presentation

Sales Prospecting

Strategic Planning

Testing

Time Management

Website Conversion

Website Traffic

Broadbean

In this role, you will support our schools by collaborating with cross-functional teams-including creative, demand generation, web, analytics, email, product, organic social, enrollment, and external agencies-to deliver marketing programs with accuracy and consistency. Reporting to the Manager of School Marketing, you will help execute omni-channel campaigns that drive new student enrollment and increase engagement across Stride's portfolio of online schools.

Job Description About your Role: As a contract-based Marketing Specialist, you will support a fast-paced, collaborative marketing team within a dynamic, end-to-end corporate marketing department. Reporting to the Manager of School Marketing, you will help execute omni-channel campaigns that drive new student enrollment and increase engagement across Stride's portfolio of online schools. In this role, you will support our schools by collaborating with cross-functional teams-including creative, demand generation, web, analytics, email, product, organic social, enrollment, and external agencies-to deliver marketing programs with accuracy and consistency. This position provides exposure to a wide range of marketing channels and offers an opportunity to build foundational marketing skills while supporting Stride's mission and enrollment goals. SUMMARY: The Marketing Specialist (Contract) supports the planning, development, and execution of marketing campaigns in support of Stride's core business-our management of 70+ online schools. This role is execution-focused and designed to build core marketing capabilities through hands-on project support, coordination, and campaign execution. In this position, you will assist with campaign execution, coordinate assets and deliverables, and support performance tracking and documentation. As Stride's K-12 schools represent a strategic business priority, this role offers an early-career opportunity to gain experience in a collaborative, mission-driven marketing organization. ESSENTIAL FUNCTIONS: <ul><li>Support the execution of marketing campaigns that drive enrollment, awareness, and engagement </li></ul><ul><li>Coordinate with internal teams and external partners to support timely delivery of campaign assets across channels </li></ul><ul><li>Assist with the development of messaging and marketing content aligned to school value propositions and audience needs </li></ul><ul><li>Support collaboration with earned media agencies to execute local and regional awareness campaigns </li></ul><ul><li>Partner with creative, product, and school teams to ensure campaign materials accurately reflect product features and benefits </li></ul><ul><li>Apply market research insights as directed to support campaign positioning and execution </li></ul><ul><li>Support A/B testing initiatives and assist with documenting results and learnings </li></ul><ul><li>Track and compile marketing performance metrics (e.g., website traffic, leads, conversions) to support reporting and analysis </li></ul><ul><li>Maintain organized documentation for campaign plans, timelines, deliverables, and results </li></ul><ul><li>Assist with new product launches by supporting cross-functional coordination and asset development </li></ul><ul><li>Ensure timely, accurate communication with stakeholders under guidance from senior team members </li></ul><ul><li>Build foundational knowledge of digital marketing channels, tools, and best practices </li></ul><ul><li>Stay informed on trends in K-12 education and digital marketing to support ongoing learning </li></ul> This position has no formal supervisory responsibilities. There may be opportunities to supervise and mentor interns. MINIMUM REQUIRED QUALIFICATIONS: <ul><li>1-2 years of professional or internship experience in marketing, communications, or a related field OR Equivalent combination of education and experience </li></ul><ul><li>Strong organizational skills with attention to detail </li></ul><ul><li>Ability to follow processes and manage assigned tasks with guidance </li></ul><ul><li>Strong written and verbal communication skills </li></ul><ul><li>Willingness to learn new tools, platforms, and marketing concepts </li></ul><ul><li>High standards for accuracy, quality, and accountability </li></ul> Certificates and Licenses: None required. OTHER REQUIRED QUALIFICATIONS: <ul><li>Ability to manage priorities and meet deadlines in a fast-paced environment </li></ul><ul><li>Strong interpersonal and collaboration skills </li></ul><ul><li>Ability to work both independently and within a team-oriented environment </li></ul><ul><li>Excellent presentation skills with ability to leverage technology effectively </li></ul><ul><li>Ability to travel 10% of the time (minimal e.g. school board meetings / video shoot / team building events) </li></ul><ul><li>Ability to clear required background check </li></ul> DESIRED QUALIFICATIONS: <ul><li>Experience or interest in the K-12 education or edtech sector </li></ul><ul><li>Previous collaboration with cross-functional remote teams </li></ul><ul><li/></ul>

Marketing Specialist

Background Investigation

Board Meeting

Channel Marketing

Contract Management

Documentation

Documentation Plan

Interpersonal Skills

Marketing Communications

Marketing/Promotional Messaging

Outbound Marketing

Performance Metrics

Presentation/Verbal Skills

Product Support

Project/Program Coordination

Team Building

Team Player

Test Plan/Schedule

Web Analytics

Willing to Travel

Writing Skills

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Product Marketing Specialist Stride, Inc.

Marketing Specialist Stride, Inc.

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