Communications Job Overview Communications professionals work in marketing, often as marketing managers or market ...
Communications Job Overview
Communications professionals work in marketing, often as marketing managers or market research analysts. Marketing managers plan promotional campaigns, assess the demand for products and services, and target potential markets for sales. They also monitor trends and oversee product development. Market research analysts monitor market conditions in order to predict product sales. They also work with companies to analyze marketing strategies, gather data on consumers and competitors, and translate data into understandable results and reports.
Communications Job Education Requirements
Most communications jobs require candidates to hold at least a bachelor’s degree. Those seeking market research jobs generally need a degree in market research, along with coursework in statistics, mathematics, and computer science. Professionals seeking positions as marketing managers usually need a degree in advertising, journalism, or communications, along with experience in business law, economics, and management. Most communications professionals also need strong analytical skills, decision-making skills, and creativity.
Communications Job Market
For the foreseeable future, the Bureau of Labor Statistics (BLS) projects average growth for marketing and communications managers and significant growth for market research analysts. The BLS attributes much of this growth to the need for communications specialists to research, collect, and analyze consumer data in nearly every market. In most industries, consumer data will likely continue to inform companies’ marketing plans, and most businesses will rely on market research to direct their growth and cost management.
Communications Job Salary Information
According to the BLS, managers who hold communications jobs earn an average of $119,500 per year, while marketing specialists earn about $60,000 per year. Marketing managers at the top of their field have the potential to earn much more, and the top 10 percent of professionals in this field earn over $187,000 per year. Those at the top can expect to work more than 40 hours per week.