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Director Social Media

Supports the Chief Communications Officer and colleagues across the university in developing social media messages, community management response and other communications related to reputational issues/crisis communications managing highly-confidential information with sensitivity. This in-person position is responsible for managing a team of social media experts that builds a strong social media environment and community that connects stakeholders with university news, events, activities and strategic initiatives, and builds brand awareness.

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Senior Director of Social Media Primary Purpose: Reporting to the Chief Communications Officer in the University Strategic Communications division, the Senior Director of Social Media has deep expertise in social media strategy for large scale organizations. This in-person position is responsible for managing a team of social media experts that builds a strong social media environment and community that connects stakeholders with university news, events, activities and strategic initiatives, and builds brand awareness. The Senior Director is responsible for developing and orchestrating the social media strategy for the Pacific brand, student life and enrollment strategy social media channels and will manage university-wide social media governance, deploy content strategy across multiple social media platforms and audiences and develop plans to implement the strategy on an ongoing basis. The Senior Director will establish strong working relationships among communicators across the University to provide planning and tactical support to other departments while aligning with strategic communications objectives. Plans, writes, edits and manages content consistent with university brand, voice and style and accessibility standards. Essential Functions:<ul><li>Directly oversees a team of Social Media Coordinators to establish social media strategy for the university. Manages the creative use of content development, project assignments and engagement strategies on university and enrollment social channels. Oversees social media governance and policy for the university community ensuring brand cohesion and adoption of best practices. Reviews content for accuracy, strategic alignment, timeliness and creative execution to a high standard.</li><li>Identifies creative and strategic ways to build Pacific's visibility and enhance its reputation through the innovative use of social media platforms, content and storytelling. Develops, socializes and implements strategies and plans for University Strategic Communications, student life and enrollment strategy social media. Works collaboratively with other key departments, such as athletics, on collaborative initiatives that elevate the brand.</li><li>Works together with multiple teams of communicators, graphic designers, photographers, web developers, writers, and marketers etc. to plan and implement creative campaigns that deeply resonate with a wide variety of audiences. Creates new and adapts existing content, in collaboration with the president, senior leaders and colleagues across the university, for the university's signature internal and external communications efforts that encompasses the weekly newsletter, annual Pacific Magazine, high-level internal announcements, annual publications and reports, collateral for key events including Homecoming, Commencement, Week of Welcome, etc., university-wide email blasts, and a variety of print and digital communications.</li><li>Implements social listening to identify audience sentiment among various stakeholder audiences specific to the University - including students, alumni, faculty, staff, community members and more. Performs research audits, messaging analysis and social media data analysis to extract insights and implement content optimizations and inform content and channel strategies. Keeps key stakeholders informed on performance, trends and topics of interest. Establish goals and benchmarks for KPIs on social media and makes recommendations for content optimization. Assists the CCO with creating reports.</li><li>Deep understanding of best practices with online community management and development. Monitor conversations and trends in social media (and respond when appropriate), assessing opportunities for, and threats to, the advancement of the University's reputation. Grows the community engagement with the brand.</li><li>Develops and manages a student intern program for social media content development and supports student development. Manages student workloads and provides feedback loops to staff and students on content development, social media management and metrics and analytics. Reviews content for accuracy and ensures strategic alignment of student projects.</li><li>Supports social media advertising strategy. Works together with marketing copywriters, ad developers and buyers to craft, review and manage ad campaigns. Understands and can work on ad management platforms (Meta, LinkedIn, Google), with ad buy vendors and understands and manages ad budgets, reporting and processing results.</li><li>Manages and maintains social media governance for the university. Establishes best practices for university social media use on all main social media platforms and emerging platforms. Maintains a university social media group for sharing of best practices, general coordination and ongoing social media training and best practice trainings.</li><li>Stays abreast of and puts into practice ever-changing social media accessibility, inclusivity and cultural competency standards. Plays lead role in development of university editorial style standards, staying abreast of industry best practices and editorial style guide updates. Helps train employees throughout the university on editorial style, accessibility functions and provides consultation and guidance on maintaining editorial style.</li><li>Supports the Chief Communications Officer and colleagues across the university in developing social media messages, community management response and other communications related to reputational issues/crisis communications managing highly-confidential information with sensitivity.</li><li>Performs other related duties as assigned or requested. </li></ul> University of the Pacific recognizes that diversity, equity, and inclusion is foundational to the success of our valued students and employees. We prioritize policy and decision-making that demonstrates awareness of, and responsiveness to, the ways socio-cultural forces related to race, gender, ability, sexuality, socio-economic status, etc. impede or propel students, faculty, and staff. Minimum Qualifications:<ul><li>Bachelor's Degree in communications, journalism or other related field.</li><li>Ten (10) years of experience in a social media communications related role.</li></ul> Preferred Qualifications:<ul><li>Two (2) years of supervisory or management experience.</li><li>Demonstrated experience establishing social media strategy, including use of photos, video, social media and text to tell brand stories.</li><li>Familiar with project management software (such as Asana, Hootsuite) and strong experience using social media platforms (Meta, TikTok, LinkedIn, YouTube, Discord, etc.) and the Adobe Creative Suite.</li><li>Experiencing managing and developing a team of social media professionals, including student interns.</li><li>Experience working with senior level leaders including presidents, vice presidents, senior leaders.</li><li>Excellent command of the English language, including grammar, writing, presentation and verbal communications, specifically AP style. Excellent storytelling, proofreading and editing skills.</li><li>Experience in planning, writing, editing and managing and measuring content for digital communication campaigns.</li><li>Strong critical thinking, analytical and problem-solving skills.</li><li>Strong interpersonal and active listening skills, professional demeanor and an exceptional level of organization and attention to detail.</li><li>Ability to multi-task in a deadline-driven environment.</li><li>Positive attitude.</li><li>Experience and sensitivity in working with people of diverse backgrounds and cultures.</li><li>Demonstrated experience in advancing social justice, equity, and inclusion in a university setting.</li><li>Ability to engage and integrate culturally responsive practices and knowledge in their work.</li></ul> Physical Requirements: The physical demands described here are representative but not definitive of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is an in-person and on-campus position. Work is performed primarily in and standard office environment, with exposure to normal temperatures and light. May require extended periods of sitting with repetitive hand/wrist motion while using computer and phone. Occasional standing, walking, climbing stairs, walking across campus, bending, stooping, kneeling or reaching as required for photography or video purposes. May be requested to lift up to 25 lbs. Work Environment/Work Week/Travel: Work performed during standard business hours. May be asked to cover events outside of regular business hours. This is an in-person and on-campus position. Valid driver's license required. Incumbent must also be able to meet the University's fleet rules and be eligible to drive for University business. The University and its insurance carrier reserves the right to exclude applicants based on their driving record. Hiring Range: $101,580 - $113,000 per year. We consider factors such as, but not limited to, scope and responsibilities of the position, candidate's qualifications, internal equity, as well as market and organizational considerations when extending an offer. Background Check Statement: All applicants who receive a conditional offer of employment are required to execute a release and authorization for a background screening. To apply, visit <a href="#" rel="nofollow">https://pacific.peopleadmin.com/postings/29702</a> University of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, military and veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression, or mental or physical disability.#J-18808-Ljbffr

Academic Careers

Senior Director of Social Media

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AP Stylebook

Adobe Creative Suite

Advertising

Advertising Creative

Analysis Skills

Athletics

Audience Development

Auditing

Benchmarking

Best Practices

Brand Marketing (Branding)

Budget Management

Budget Reporting

Campaigns

Channel Strategies

Communication Skills

Community Development

Content Development

Content Management

Customer Relations

Data Analysis

Detail Oriented

Diversity

Driver's License

Editing

English Language

Establish Priorities

Genetics

Graphic Design

Insurance

Interpersonal Skills

Journalism

Lift/Move 25 Pounds

LinkedIn

Marketing

Medical Conditions

Metrics

Military

Multiplatform/Cross-Platform

Multitasking

Newsletter

Online Communities

Organizational Skills

People Management

Performance Metrics

Photography

Physical Demands

Presentation/Verbal Skills

Problem Solving Skills

Project Management Software

Proofreading

Publications

Regulatory Compliance

Reporting Skills

Set Goals

Social Media

Staff Training

Storytelling

Strategic Planning

Style Guide

Team Lead/Manager

Team Player

Time Management

University/School Policies

Vehicle Fleets

Web Programming

Writing Skills

YouTube

JobLeads

Assistant General Counsel

You will collaborate closely with our Regulatory and Compliance Department, business management staff, outside legal counsel, and consultants on matters related to alcoholic beverages, sales and marketing, distribution, commercial law, and more. Additionally, you will provide general advice and support on distributor relationships, including handling disputes, and will review and analyze proposed changes in federal and state laws and regulations concerning alcoholic beverages.

<h3>Assistant General Counsel - Domestic Sales & Marketing</h3>We’re a family-owned company with a 90+ year legacy, that’s consistently recognized as a Glassdoor “Best Places to Work.” We have 130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We’re home to the #1 wine and spirits brands in the U.S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA TOUR.Join our dynamic legal team as an Assistant General Counsel, where you will support our domestic sales and marketing efforts. Reporting to the Deputy General Counsel, you will provide crucial legal support across a range of activities, focusing on the malt category. You will collaborate closely with our Regulatory and Compliance Department, business management staff, outside legal counsel, and consultants on matters related to alcoholic beverages, sales and marketing, distribution, commercial law, and more.In this role, you will develop and demonstrate expertise in relevant laws, regulations, and practices to provide effective legal advice, draft and review agreements, and perform other legal functions. You will manage or assist in company litigation and respond to governmental regulatory inquiries and investigations. Your ability to consult with, supervise, or manage outside counsel will be essential in ensuring comprehensive legal coverage in your areas of responsibility.You will also play a key role in developing, revising, and conducting legal training programs for our business personnel, fostering a culture of compliance and legal awareness. Building cooperative and effective working relationships with regulatory, compliance, and business management teams will be vital to your success. Additionally, you will provide general advice and support on distributor relationships, including handling disputes, and will review and analyze proposed changes in federal and state laws and regulations concerning alcoholic beverages.We seek individuals who exhibit intrapreneurship and ownership behaviors, demonstrating bold thinking, taking appropriate risks, learning from mistakes, showing initiative, and encouraging innovation. Setting high expectations, driving candid discussions, and holding oneself and others accountable are key attributes.We are committed to inclusivity and diversity, creating a supportive work environment where everyone can thrive. If you are ready to contribute to impactful legal initiatives and support our business goals, we invite you to apply. Join us in navigating the legal landscape and driving our success.What You Will Need:<ul><li>Juris Doctorate plus 7 years of experience as a lawyer to include advertising, promotions, and regulatory practice in the alcoholic beverage industry, reflecting increasing levels of responsibility.</li><li>California State Bar member or required to become a California State Bar member within 1 year of date of hire.</li><li>Required to travel up to 15% of the time.</li><li>Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation.</li><li>Required to be 18 years or older.</li></ul>What Will Set You Apart:<ul><li>Juris Doctorate plus 10 years of experience substantially in relevant legal areas reflecting increasing levels of responsibility.</li><li>California State Bar member</li><li>Strong academic record in law school, preferably from leading law school.</li><li>Substantial experience representing business clients in a sophisticated law firm practice.</li><li>At least 5 years in-house experience within the malt/beer category.</li><li>Demonstrates flexibility and success working in a fast-paced, change-oriented environment.</li><li>Demonstrates strong analytical and critical thinking skills and business acumen.</li><li>Demonstrates negotiation skills and ability to influence and leverage relationships.</li><li>Experience working as a team player and striving for building consensus.</li><li>Able to effectively organize time in order to meet deadlines.</li><li>Skilled at handling multiple projects with a sense of urgency.</li><li>Excellent organizational and verbal and written communication skills.</li></ul>Compensation:<ul><li>Hiring Salary Range Posted: $196,725 - $327,875 annually plus 20% bonus potential</li><li>Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.</li><li>This position includes a competitive benefits package.</li></ul>Requisition ID:105615Anticipated Close Date - 3/28/25#J-18808-Ljbffr

E. & J. Gallo Winery

Assistant General Counsel - Domestic Sales & Marketing

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